House of Content Melissa Kontu, Christine Goeoes, Janni Widerholm

We’re back with a special House Guest: MacKenzie Green, VP Social at Future joins the show to ask the billion dollar question:

What does the TikTok ban mean to marketers and more importantly, what should we be focusing on when it comes to social in 2024 and beyond?
In addition to being a content creator and podcaster, MacKenzie is an absolute marketing renegade who runs social teams responsible for brands like WhoWhatWear, Marie Claire, and has a wealth of experience in bridging the gap between social and the C-suite.
Here’s what Christine and MacKenzie cover in this episode:
TikTok ban decodedLong-form content as a content farm for short-formHow TikTok has QVC’d social media and the collapse of the social funnelWhy follower metrics might not matter anymore and what KPIs you should focus on insteadHow to properly staff social teams (no more individual contributor roles, please!).Resources mentioned in this episode:
Follow MacKenzie on Instagram, TikTok, and connect with her on LinkedInThe book mentioned on the show: YouTube Secrets

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Sometimes, the #FYP mirrors cultural tensions better and more acutely than anything else, and we’d be remiss not to discuss how gender norms and roles are being debated on social media. While the algorithms grant the most real estate to extreme opinions and voices, one thing is clear: there is a massive shift ongoing.

Tune in as we discuss:
How young men are becoming more conservative while women are opting out of traditional caretaker rolesHow social is shaping gender conversations and building community over shared idealsKorea’s 4B movement and why traditional values have a marketing problem.Follow House of Content on TikTok , Youtube, and Instagram.

Let’s talk about nowstalgia. We are collectively throwing back to the 2010s online, and if you need proof, take a look at what’s popping up on social:
Boat shoes are trending on TikTokBlogging is coming back in the form of SubstackLana Del Rey headlined at CoachellaGen Z is re-discovering double-layering tank tops as well as emo and indie sleaze.While creators are busy remixing trends, we ask ourselves: How should brands harness time-traveling a decade back?
Tune in as we dive into all things nowstalgia, and share what we were up to on the internet some 12 years ago. Hint: blogging was heavily involved.


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If you're looking to grow into a leadership role in social media, advertising, or marketing, this is the episode for you. With over a decade of experience in the creative industry (and a couple startup acquisitions under our belt), here's some of the best career advice we've accumulated along the way.

On the pod this week:
Workplace habits and behaviors that separate mid-level people from seniorHow to become visible in your organization and advocate for yourselfOvercoming challenges and major learning curves in first-time leadership rolesBoundaries, friendships, and how to manage with empathySkills to build today to lead teams tomorrowWhy the creative industry has a gap in leadership skills.


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Whether it's  a mashup between two brands or a brand and a creator, everyone in the marketing space loves a good partnership. Yet, in order to break through, the collaboration needs to either be the most organic pairing, provide additional consumer value, or net out to be the most unexpected one (looking at you, E.L.F.!)

In this episode, we dive into our favorite brand collabs, what makes them stand out, and most importantly, what can we learn from them as marketers.

Tune in to hear our take on these brand and creator partnerships:
E.L.F. x Liquid DeathOura Ring x Natural CyclesAlix Earle x Hero CosmeticsTRUFF x Hidden Valley RanchSKIMS x Lana Del Rey and Alex Cooper, and more!Follow House of Content on TikTok , Youtube, and Instagram.

With platforms like TikTok exposing millions of people to knowledge they never had access to, we’re witnessing the reign of the DIY generation. Brands are no longer able to gatekeep information from consumers, allowing creators to spin themselves to fame through often divisive and bold views on what and who to boycott.
Shared knowledge is a positive force exposing people to answers they wouldn’t find elsewhere, changing how we consume and research brands, but it also puts more pressure on media literacy while navigating through information that’s not regulated or fact-checked by anyone. 
This week, we discuss:
How DIY and knowledge era impacts brand comms and marketingPros and Cons of shared knowledgeThings we’ve learned on social, and major movements we've seen take shapeFollow House of Content on TikTok , Youtube, and Instagram.