23 min
How 8-Figure Athletic Greens Doubled in Size With a Research-Driven Product Experience Strategy - Adam Trouncer Minds of Ecommerce
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- Business
Adam Trouncer is the CEO of Athletic Greens, an 8-figure, direct-to-consumer, subscription-focused, ecommerce brand that sells a daily supplement of the same name.
In this episode, Adam shares how they've doubled the business by focusing on creating a better brand and product experience for customers, how to calculate the ROI of a better customer experience, strategies to communicate to your different customer personas, and so much more. You do not want to miss this one.
Adam Trouncer is the CEO of Athletic Greens, an 8-figure, direct-to-consumer, subscription-focused, ecommerce brand that sells a daily supplement of the same name.
In this episode, Adam shares how they've doubled the business by focusing on creating a better brand and product experience for customers, how to calculate the ROI of a better customer experience, strategies to communicate to your different customer personas, and so much more. You do not want to miss this one.
23 min