40 episodes

You often hear stories of ecommerce companies that have grown at record speed. What’s their secret? On the Minds of
Ecommerce podcast find out what key strategy helped the most successful ecommerce stores scale beyond the million.
Raphael Paulin-Daigle interviews the top ecommerce entrepreneurs and executives to get you straight-to-the-point, no-BS insights to learn from and apply right away.

Listen to Minds of Ecommerce if you want to hear from the world's most impressive ecommerce entrepreneurs and
executives and learn the secrets that brought success to their ecommerce brands.

Minds of Ecommerce is FOR YOU if you are:

An ECOMMERCE ENTREPRENEUR looking to find new or little known strategies to increase your average order value,
conversions, and online sales.... (episode #7)

An ECOMMERCE EXECUTIVE looking to improve margins and lifetime value of your customers with a smarter Facebook
ad strategy. (episode #6)

A DIGITAL MARKETER who wants to learn marketing strategies and tactics that are rarely talked about, but that have
been used successfully to grow companies to 9 figures. (episode #5)

Your host, Raphael Paulin-Daigle is the founder of SplitBase, a conversion rate optimization agency that helps fashion,
lifestyle and luxury brands, such as Kiehl's, Mackage and DIFF Eyewear, increase conversions.

Other podcasts take 60 minutes to get their points across, and you probably find yourself frustrated that it has to take so
much of your time to learn a just few things. Raphael does the same thing in 20 mins or less on this podcast. Free of
pointless conversations, this podcast is all about action.

Inspired by Shopify, Magento, SalesForce, eCommerce Fuel, Ezra Firestone, Business of Fashion, Loose Threads, Luxury
Ecommerce.

Follow Raphael on Twitter: @Rpaulindaigle
Learn more about SplitBase, and get your website reviewed at SplitBase.com

Minds of Ecommerce Raphael Paulin-Daigle

    • Business
    • 5.0 • 7 Ratings

You often hear stories of ecommerce companies that have grown at record speed. What’s their secret? On the Minds of
Ecommerce podcast find out what key strategy helped the most successful ecommerce stores scale beyond the million.
Raphael Paulin-Daigle interviews the top ecommerce entrepreneurs and executives to get you straight-to-the-point, no-BS insights to learn from and apply right away.

Listen to Minds of Ecommerce if you want to hear from the world's most impressive ecommerce entrepreneurs and
executives and learn the secrets that brought success to their ecommerce brands.

Minds of Ecommerce is FOR YOU if you are:

An ECOMMERCE ENTREPRENEUR looking to find new or little known strategies to increase your average order value,
conversions, and online sales.... (episode #7)

An ECOMMERCE EXECUTIVE looking to improve margins and lifetime value of your customers with a smarter Facebook
ad strategy. (episode #6)

A DIGITAL MARKETER who wants to learn marketing strategies and tactics that are rarely talked about, but that have
been used successfully to grow companies to 9 figures. (episode #5)

Your host, Raphael Paulin-Daigle is the founder of SplitBase, a conversion rate optimization agency that helps fashion,
lifestyle and luxury brands, such as Kiehl's, Mackage and DIFF Eyewear, increase conversions.

Other podcasts take 60 minutes to get their points across, and you probably find yourself frustrated that it has to take so
much of your time to learn a just few things. Raphael does the same thing in 20 mins or less on this podcast. Free of
pointless conversations, this podcast is all about action.

Inspired by Shopify, Magento, SalesForce, eCommerce Fuel, Ezra Firestone, Business of Fashion, Loose Threads, Luxury
Ecommerce.

Follow Raphael on Twitter: @Rpaulindaigle
Learn more about SplitBase, and get your website reviewed at SplitBase.com

    How Gary Nealon Scaled His Ecommerce Store to $40m/Year by Building Strategic Social Media Assets

    How Gary Nealon Scaled His Ecommerce Store to $40m/Year by Building Strategic Social Media Assets

    Gary Nealon scaled an ecommerce business to $40+ million/year in one of the toughest niches possible, and successfully exited it over a year ago. In this episode, we talk about how he used strategic social media assets as a key traffic acquisition strategy, how to achieve low customer acquisition costs for expensive products, and how to convert customers online when selling large and complicated products like kitchen cabinets.

    • 18 min
    Utilizing User-Generated Content to Disarm Customer Objections - With Cathryn Lavery

    Utilizing User-Generated Content to Disarm Customer Objections - With Cathryn Lavery

    Cathryn Lavery is co-founder and CEO of BestSelf Co. Along with her co-founder Allan Brouwer, they took the ecommerce company from zero to 8-figures in less than two years.

    In this episode, Cathryn shares how they've utilized user-generated content on their product pages and marketing campaigns to disarm customer objections and increase website conversion rates, used challenges to drive engagement, and other tips and tricks that allowed BestSelf to be the only company to win both Shopify awards (Build a Business and Build a Bigger Business) consecutively.

    • 23 min
    How Audrey Castonguay Achieved $1M+/Month In Ecommerce Sales With The "Rule of One"

    How Audrey Castonguay Achieved $1M+/Month In Ecommerce Sales With The "Rule of One"

    Audrey Castonguay, founder and CEO of Wholesome Culture, has grown her ecommerce company to over 200,000 customers and inspired an online community of over 850,000 followers - and counting - in just 2 years. In this episode, she shares how she tests new products, double sales with existing ones, and uses her “rule of 1” to keep growing past a million dollar in sales per month.

    • 22 min
    How Haute Hijab Uses Data To Create A/B Tests and Make Better Web Design Decisions - With Ahmed Zedan

    How Haute Hijab Uses Data To Create A/B Tests and Make Better Web Design Decisions - With Ahmed Zedan

    Ahmed Zedan, co-founder of an ecommerce company called Haute Hijab, shares how they managed to scale fast using data to make better web design decisions, how they use customer insights to drive their A/B testing program, and how they've built a culture of experimentation within the company.

    • 22 min
    A Genius Step-By-Step Facebook Ad Strategy to Grow DTC Companies - With Nik Sharma

    A Genius Step-By-Step Facebook Ad Strategy to Grow DTC Companies - With Nik Sharma

    Nik Sharma was Director of DTC at Hint water, the fastest-growing non-alcoholic beverage brand. Within 1 year of Nik joining, Hint was named one of 'IAB's 250 Direct Brands To Watch for 2018', an award given to the fastest-growing DTC brands.

    Nik also led DTC ecommerce at VaynerMedia, and worked with brands to build audiences, such as Complex Media, Bustle Media Group, Refinery29, and others.

    In this episode, he shares step-by-step an online ad strategy that helped Hint Water become a $100M business, along with tips and tricks, mistakes to avoid, and examples that will help you apply this strategy to your ecommerce business too.

    • 20 min
    How to Calculate Customer Lifetime Value to Run Ultra-Profitable Ads - With Gareth Everard

    How to Calculate Customer Lifetime Value to Run Ultra-Profitable Ads - With Gareth Everard

    Gareth Everard co-founded and led multiple ecommerce brands such as Rockwell Razors, Mr. Gladstone Solid Cologne, and most recently Keyto, the world's first ketogenic diet breathalyzer. He also raised over $2M through Kickstarter and Indiegogo campaigns, and in this episode, he will share how he calculates and utilizes the lifetime value of his customers to make paid ads ultra-profitable and a key driver of profit for his businesses.

    • 20 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Diveintheeyes ,

I'm hooked

I never write reviews, but this one's worth it. Interviews are straight to the point and delivers tons of value. Favorite episode being the one with Nik Sharma - gold!

Abjlacroix ,

No BS, actionable e-commerce insights

Love the podcast! Diverse set of experiences and opinions, but the episodes are always concise and actionable. I’ve learned a ton already. Keep ‘em coming!

PhotoDood ,

Powerful tool to grow your e-commerce biz

Raphael’s interviews are a seriously insightful window into how to dramatically grow your e-commerce business. He is smart and relatable, and doesn’t waste time with stuff you don’t need to know. Highly recommend!

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