20 episodes

You often hear stories of ecommerce companies that have grown at record speed. What’s their secret? On the Minds of
Ecommerce podcast find out what key strategy helped the most successful ecommerce stores scale beyond the million.
Raphael Paulin-Daigle interviews the top ecommerce entrepreneurs and executives to get you straight-to-the-point, no-BS insights to learn from and apply right away.

Listen to Minds of Ecommerce if you want to hear from the world's most impressive ecommerce entrepreneurs and
executives and learn the secrets that brought success to their ecommerce brands.

Minds of Ecommerce is FOR YOU if you are:

An ECOMMERCE ENTREPRENEUR looking to find new or little known strategies to increase your average order value,
conversions, and online sales.... (episode #7)

An ECOMMERCE EXECUTIVE looking to improve margins and lifetime value of your customers with a smarter Facebook
ad strategy. (episode #6)

A DIGITAL MARKETER who wants to learn marketing strategies and tactics that are rarely talked about, but that have
been used successfully to grow companies to 9 figures. (episode #5)

Your host, Raphael Paulin-Daigle is the founder of SplitBase, a conversion rate optimization agency that helps fashion,
lifestyle and luxury brands, such as Kiehl's, Mackage and DIFF Eyewear, increase conversions.

Other podcasts take 60 minutes to get their points across, and you probably find yourself frustrated that it has to take so
much of your time to learn a just few things. Raphael does the same thing in 20 mins or less on this podcast. Free of
pointless conversations, this podcast is all about action.

Inspired by Shopify, Magento, SalesForce, eCommerce Fuel, Ezra Firestone, Business of Fashion, Loose Threads, Luxury
Ecommerce.

Follow Raphael on Twitter: @Rpaulindaigle
Learn more about SplitBase, and get your website reviewed at SplitBase.com

Minds of Ecommerce Raphael Paulin-Daigle

    • Entrepreneurship
    • 5.0 • 6 Ratings

You often hear stories of ecommerce companies that have grown at record speed. What’s their secret? On the Minds of
Ecommerce podcast find out what key strategy helped the most successful ecommerce stores scale beyond the million.
Raphael Paulin-Daigle interviews the top ecommerce entrepreneurs and executives to get you straight-to-the-point, no-BS insights to learn from and apply right away.

Listen to Minds of Ecommerce if you want to hear from the world's most impressive ecommerce entrepreneurs and
executives and learn the secrets that brought success to their ecommerce brands.

Minds of Ecommerce is FOR YOU if you are:

An ECOMMERCE ENTREPRENEUR looking to find new or little known strategies to increase your average order value,
conversions, and online sales.... (episode #7)

An ECOMMERCE EXECUTIVE looking to improve margins and lifetime value of your customers with a smarter Facebook
ad strategy. (episode #6)

A DIGITAL MARKETER who wants to learn marketing strategies and tactics that are rarely talked about, but that have
been used successfully to grow companies to 9 figures. (episode #5)

Your host, Raphael Paulin-Daigle is the founder of SplitBase, a conversion rate optimization agency that helps fashion,
lifestyle and luxury brands, such as Kiehl's, Mackage and DIFF Eyewear, increase conversions.

Other podcasts take 60 minutes to get their points across, and you probably find yourself frustrated that it has to take so
much of your time to learn a just few things. Raphael does the same thing in 20 mins or less on this podcast. Free of
pointless conversations, this podcast is all about action.

Inspired by Shopify, Magento, SalesForce, eCommerce Fuel, Ezra Firestone, Business of Fashion, Loose Threads, Luxury
Ecommerce.

Follow Raphael on Twitter: @Rpaulindaigle
Learn more about SplitBase, and get your website reviewed at SplitBase.com

    How Saatva Mattress Reached $250m+ in Revenue Through Differentiation in a Crowded Industry - Ricky Joshi

    How Saatva Mattress Reached $250m+ in Revenue Through Differentiation in a Crowded Industry - Ricky Joshi

    Ricky Joshi is co-founder of Saatva, one of the first and biggest direct-to-consumer mattress brands to emerge. In an industry where competition is tight, they've managed to grow exponentially over the years, now generating over $250M in annual revenue.

    In this episode, we talk about how to differentiate in a crowded industry and how to shape your brand's messaging to be able to compete against other giants.

    • 26 min
    Unbound Merino's Strategy for Growing Into a Multi-Million Dollar Brand Through Crowdfunding, Dan Demsky

    Unbound Merino's Strategy for Growing Into a Multi-Million Dollar Brand Through Crowdfunding, Dan Demsky

    Dan Demsky is co-founder of DTC apparel brand Unbound Merino. They've successfully used crowdfunding to get the brand started, and still use it to this day as a growth strategy.

    In this episode we talk about storytelling in marketing, dive deep into Dan's strategy for launching through crowdfunding, some actionable tricks for a successful campaign, and how million-dollar brands can still use crowdfunding as a marketing channel.

    • 24 min
    Scaling a Food & Beverage DTC Brand: Tips to Grow Through Grocery Stores and Amazon - Wilson Hung, Kettle & Fire

    Scaling a Food & Beverage DTC Brand: Tips to Grow Through Grocery Stores and Amazon - Wilson Hung, Kettle & Fire

    Wilson Hung is director of growth at Kettle and Fire, the fastest growing bone broth brand. He was employee #2 at the company, and in only 2 years grew revenues from 5 to 8 figures. 

    In this episode we talk about when’s the right time for a DTC Food & Beverage company to start selling in physical retail stores, Wilson's top tips and tricks for a successful product launch in Whole Foods and other grocery stores, and a few tips for selling on Amazon.

    • 24 min
    How to Build an Emotionally Charged DTC Brand and Get Into Department Stores - with Andreas Palm of CDLP

    How to Build an Emotionally Charged DTC Brand and Get Into Department Stores - with Andreas Palm of CDLP

    Andreas Palm, is the co-founder of CDLP, a DTC premium men's underwear brand who's been featured in major publications such as Vogue and GQ, and got into Mr Porter, SSENSE, Barney's and Selfridges right from the start!

    In this episode, the first of the podcast's 2nd season - Andreas explains why they chose to get into department stores early, HOW they did it, and how they've built a brand that's emotionally charged.

    You don't want to miss this one.

    • 29 min
    Under-utilized Growth Opportunities, Selling on Amazon, and SMS Marketing with Andrew Youderian of eCommerceFuel

    Under-utilized Growth Opportunities, Selling on Amazon, and SMS Marketing with Andrew Youderian of eCommerceFuel

    Andrew Youderian built and sold numerous eCommerce stores. He now runs eCommerceFuel, a highly curated community of 7-figure+ eCommerce merchants. Over the years, he’s seen what works, and what doesn’t in terms of growth strategies, and what opportunities lie ahead for merchants in the coming year. He's also recently released his State of the Merchant Report, and he'll share with us the top insights. In this episode, you'll learn who should sell on Amazon (and why you may not want to), the top marketing opportunities for the coming year, and much more.

    • 22 min
    A Hiring Process to Create the Best Ecommerce Marketing Team - with Brad Pedersen

    A Hiring Process to Create the Best Ecommerce Marketing Team - with Brad Pedersen

    Brad Pedersen is a serial entrepreneur who's built companies with revenues ranging from 7 to 9 figures, and with up to 130 employees. Recently, he co-founded a direct-to-consumer ecommerce company called Pela Case, which has been growing 4000% since its inception 2 years ago. They've also ranked #20, amongst the Growth 500 in Canada.
    Brad is an all-star at hiring and operations, and in this episode he'll share actionable strategies on how to hire the right team members for your team, starting with how to format the job posting to maximize success, all the way to the structure of the job interviews.
    His hiring process is one of the key aspects of Pela's astronomical growth, and you'll learn it all in this episode.

    • 26 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Diveintheeyes ,

I'm hooked

I never write reviews, but this one's worth it. Interviews are straight to the point and delivers tons of value. Favorite episode being the one with Nik Sharma - gold!

Abjlacroix ,

No BS, actionable e-commerce insights

Love the podcast! Diverse set of experiences and opinions, but the episodes are always concise and actionable. I’ve learned a ton already. Keep ‘em coming!

PhotoDood ,

Powerful tool to grow your e-commerce biz

Raphael’s interviews are a seriously insightful window into how to dramatically grow your e-commerce business. He is smart and relatable, and doesn’t waste time with stuff you don’t need to know. Highly recommend!

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