57 min
How a CRO/Operating Partner Helps Portfolio Companies Drive Growth and Increase Commercial Value with Sherri Sklar The Goats of Growth
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- Management
In this episode of "The Goats of Growth," I had the pleasure of speaking with Sherri Sklar, a seasoned tech growth strategist and Chief Revenue Officer, while also an Operating Partner at Edison Partners, which a growth equity firm. Sherri partners with Boards, CEOs, and executive leaders to help them build, scale and optimize their sales, marketing and customer success teams.
In this episode we discuss:
Strategies for effectively aligning sales and marketing efforts. How she first added Operating Partner to her CRO title The significant role her network track record of success has played The value of assessing talent and recruitng the best There sponsibilities of a CRO/Operating Partner Key metrics for gauging and optimizing success. Valuable insights into fostering a robust sales culture. All that and more. Tune in and enjoy the episode.
Sherri's Linkedin Profile
Sherri Sklar's expertise (00:01:02)
Overview of Sherri Sklar's expertise and career in tech growth strategy and revenue leadership.
Defining the role of an operating partner (00:02:07)
Explanation of the role and purpose of an operating partner at a private equity firm.
Operating partner expertise areas (00:04:10)
Discussion of the different function areas besides go-to-market that operating partners may focus on.
Transition to operating partner role (00:09:24)
Sherri Sklar's transition from Chief Revenue Officer to operating partner and the circumstances leading to it.
Networking and career opportunities (00:10:56)
The role of networking and relationships in career opportunities and job referrals.
Impact on a portfolio company (00:13:29)
Sherris impact on a portfolio company's growth and success.
Strategic decision-making (00:16:31)
The process of making strategic decisions and conducting assessments for growth strategies.
Identifying common growth challenges (00:19:49)
Common challenges and areas for improvement in scaling companies, particularly related to identifying ideal customer profiles and aligning sales and marketing.
Transitioning from fractional CRO to operating partner (00:25:01)
The path from being a fractional CRO to becoming an operating partner at a private equity firm and the necessary qualifications.
The role of an operating partner (00:32:12)
The responsibilities and involvement of an operating partner in a private equity firm, including due diligence, creating plans, and being an advocate for portfolio companies.
Measuring success and impact on portfolio companies (00:34:52)
Evaluating success and impact in terms of enterprise value, growth, bookings, and retention, and the key levers to impact results positively.
Evaluating sales talent for portfolio companies (00:38:14)
The qualities and skills to look for in evaluating sales talent and the impact of getting the right talent on the commercial value of the company.
Coaching and leadership (00:51:15)
Sherri discusses the importance of coaching and leadership in developing both talented and struggling team members.
Building a great sales culture (00:54:33)
Sherri suggests a meaty question for the next guest about building a great sales culture and its impact on organizational success.
In this episode of "The Goats of Growth," I had the pleasure of speaking with Sherri Sklar, a seasoned tech growth strategist and Chief Revenue Officer, while also an Operating Partner at Edison Partners, which a growth equity firm. Sherri partners with Boards, CEOs, and executive leaders to help them build, scale and optimize their sales, marketing and customer success teams.
In this episode we discuss:
Strategies for effectively aligning sales and marketing efforts. How she first added Operating Partner to her CRO title The significant role her network track record of success has played The value of assessing talent and recruitng the best There sponsibilities of a CRO/Operating Partner Key metrics for gauging and optimizing success. Valuable insights into fostering a robust sales culture. All that and more. Tune in and enjoy the episode.
Sherri's Linkedin Profile
Sherri Sklar's expertise (00:01:02)
Overview of Sherri Sklar's expertise and career in tech growth strategy and revenue leadership.
Defining the role of an operating partner (00:02:07)
Explanation of the role and purpose of an operating partner at a private equity firm.
Operating partner expertise areas (00:04:10)
Discussion of the different function areas besides go-to-market that operating partners may focus on.
Transition to operating partner role (00:09:24)
Sherri Sklar's transition from Chief Revenue Officer to operating partner and the circumstances leading to it.
Networking and career opportunities (00:10:56)
The role of networking and relationships in career opportunities and job referrals.
Impact on a portfolio company (00:13:29)
Sherris impact on a portfolio company's growth and success.
Strategic decision-making (00:16:31)
The process of making strategic decisions and conducting assessments for growth strategies.
Identifying common growth challenges (00:19:49)
Common challenges and areas for improvement in scaling companies, particularly related to identifying ideal customer profiles and aligning sales and marketing.
Transitioning from fractional CRO to operating partner (00:25:01)
The path from being a fractional CRO to becoming an operating partner at a private equity firm and the necessary qualifications.
The role of an operating partner (00:32:12)
The responsibilities and involvement of an operating partner in a private equity firm, including due diligence, creating plans, and being an advocate for portfolio companies.
Measuring success and impact on portfolio companies (00:34:52)
Evaluating success and impact in terms of enterprise value, growth, bookings, and retention, and the key levers to impact results positively.
Evaluating sales talent for portfolio companies (00:38:14)
The qualities and skills to look for in evaluating sales talent and the impact of getting the right talent on the commercial value of the company.
Coaching and leadership (00:51:15)
Sherri discusses the importance of coaching and leadership in developing both talented and struggling team members.
Building a great sales culture (00:54:33)
Sherri suggests a meaty question for the next guest about building a great sales culture and its impact on organizational success.
57 min