45 min
How a solo CI practitioner succeeds in an organization of thousands | Jayde Phillips The Compete Clarity Podcast
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- Management
Jayde Phillips is Senior Strategy and Market Intelligence Manager at Egencia, part of American Express GBT (Global Business Travel).
With eight solid years of experience in product marketing, CI and strategy behind her, Jayde is well-placed to lead the competitive intelligence function as a solo practitioner in a business with a headcount in the thousands. Jayde joins us on the show to chat insights, past wins, and best practices.
Key talking points:
The practical differences between competitive and market intelligence.The easy, quick way to identify your top three threats amongst your primary competitors.How to use a win/loss initiative to drive win rates higher, and how Jayde implements this herself.
Check out the CI-by-Industry eBook.
Interested in being a guest on the show? Click here.
Offer Competitive Intelligence Alliance your feedback and suggestions.
Jayde Phillips is Senior Strategy and Market Intelligence Manager at Egencia, part of American Express GBT (Global Business Travel).
With eight solid years of experience in product marketing, CI and strategy behind her, Jayde is well-placed to lead the competitive intelligence function as a solo practitioner in a business with a headcount in the thousands. Jayde joins us on the show to chat insights, past wins, and best practices.
Key talking points:
The practical differences between competitive and market intelligence.The easy, quick way to identify your top three threats amongst your primary competitors.How to use a win/loss initiative to drive win rates higher, and how Jayde implements this herself.
Check out the CI-by-Industry eBook.
Interested in being a guest on the show? Click here.
Offer Competitive Intelligence Alliance your feedback and suggestions.
45 min