46 min
How AI & AI-Powered Ads Will Completely Transform Your Marketing Perpetual Traffic
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- Marketing
In this episode of Perpetual Traffic, Ralph and Kasim discusses the impact of Google's use of AI in delivering content and answers to users. They highlight the potential consequences for content creators if Google begins using their own AI to deliver course content, potentially leading to a decline in content creation. They also raises the possibility of society moving towards a limited amount of publicly available open source knowledge. They mention Google's plans to deliver answers in a conversational manner, with ads embedded in context, aligning with the user experience. The focus is on creating granular, product-led content that guides users towards informed decision-making. They acknowledge that relying solely on informational searches for traffic may become less effective as Q&A sites and chatbots gain prominence in answering user queries.
Chapters:
00:00:00 - Finding Hope in Challenging Times00:03:08 - The Evolution of Innovation: Chat GPT is Just the Beginning00:06:37 - Unlocking the Power of Search Traffic: Maximizing Results with Three Categories00:09:57 - The Future of Content Creation: Google's AI and the Changing Landscape00:11:20 - Revolutionizing Google Ads: Contextual Ads and Their Impact on Marketers00:17:26 - The Dark Side of Search Engines: Content Theft and its Consequences00:19:04 - Is Google Monetizing Another Product? Insights from a Digital Marketing Expert00:25:43 - Revolutionizing Ad Delivery: AI's Role in Targeted Advertising00:28:04 - The Importance of Specificity: Enhancing Ad Experience with Rich Content and Unique Features00:32:27 - How a Massive Brand Became a Fan: The Power of Pure Content in Pay Ads00:38:10 - Unlocking the Power of Pillar Content: Creating Impactful Pieces for Maximum Reach
Tools Mentioned:
BingBardIntroducing a new era of AI-powered ads with Google
LINKS AND RESOURCES:
Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
New Ecommerce Strategies Webinar
In this episode of Perpetual Traffic, Ralph and Kasim discusses the impact of Google's use of AI in delivering content and answers to users. They highlight the potential consequences for content creators if Google begins using their own AI to deliver course content, potentially leading to a decline in content creation. They also raises the possibility of society moving towards a limited amount of publicly available open source knowledge. They mention Google's plans to deliver answers in a conversational manner, with ads embedded in context, aligning with the user experience. The focus is on creating granular, product-led content that guides users towards informed decision-making. They acknowledge that relying solely on informational searches for traffic may become less effective as Q&A sites and chatbots gain prominence in answering user queries.
Chapters:
00:00:00 - Finding Hope in Challenging Times00:03:08 - The Evolution of Innovation: Chat GPT is Just the Beginning00:06:37 - Unlocking the Power of Search Traffic: Maximizing Results with Three Categories00:09:57 - The Future of Content Creation: Google's AI and the Changing Landscape00:11:20 - Revolutionizing Google Ads: Contextual Ads and Their Impact on Marketers00:17:26 - The Dark Side of Search Engines: Content Theft and its Consequences00:19:04 - Is Google Monetizing Another Product? Insights from a Digital Marketing Expert00:25:43 - Revolutionizing Ad Delivery: AI's Role in Targeted Advertising00:28:04 - The Importance of Specificity: Enhancing Ad Experience with Rich Content and Unique Features00:32:27 - How a Massive Brand Became a Fan: The Power of Pure Content in Pay Ads00:38:10 - Unlocking the Power of Pillar Content: Creating Impactful Pieces for Maximum Reach
Tools Mentioned:
BingBardIntroducing a new era of AI-powered ads with Google
LINKS AND RESOURCES:
Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
New Ecommerce Strategies Webinar
46 min