How Are Your LinkedIn Ads Being Affected By The Cookiepocalypse? - Ep 70 LinkedIn Ads Show

Show Resources Here were the resources we covered in the episode:
Data about cookies
Browser fingerprinting
Audience segmentation
1st party vs 3rd party cookies
How Apple's ITP treats cookies
Server side tracking with Google Ads
Website demographics episode
Sites the LAN shows up on
NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox
Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.
 
Show Transcript Are you prepared for the cookiepocalypse? We're going full prepper on this episode of the LinkedIn Ads Show. Come step down into our homemade bunker.
Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox.
Hey there LinkedIn Ads fanatics! If you haven't been living under a rock, then you've likely heard about the impending doom of the browser cookie. Well, a lot of what we do as digital marketers is dependent on cookies. So you may have asked yourself, how much of your work will be affected. The subject is highly technical, so we wanted to simplify it as much as possible for you, just in case you're not a JavaScript developer. I'm going to run you through the basics of what cookies actually are, and what's happening to them. Then we'll get to jump into the cookiepocalypse and how it's affecting LinkedIn Ads specifically. As a bit of a disclaimer here, I did do a lot of research for this episode. But as a favor to those of you who are highly technical, if I got anything wrong here or overlooked anything, please do reach out and I'd love the correction and insights. Credit where credit is due, this is an episode that was requested again by Mark Bissoni like the last one. So thanks, Mark for the great ideass. I think we have one more from you here in the can. First in the news, my apologies for missing last week's episode. Our company went on a retreat, and we went down to beautiful St. George Utah. It was like a four hour drive for us. We rented a really cool mansion that had its own arcade and theater and pool. And we even spent a day at the sand dunes in side by sides and on dirt bikes. All of that was way cool, but my favorite part about it was that because we're a remote team, and we talk a lot over zoom, we discovered that no amount of zoom calls can take the place of the effectiveness of an in person conversation. As an example, a group of us were just sitting at a table working, and a conversation naturally started up. The result of the conversation was after an hour, we got way more movement on our own sales and marketing strategy than we've made the whole past year on it. Our company meetings went very much the same way. We found opportunities that we never would have found over zoom. We set company team and individual goals. And the excitement from that was palpable. Between you and I, I didn't know if the investment in the retreat was going to be a worthwhile expense. But boy, now after having done it, I'm a huge believer in company retreats. If you listen to episode 67, that was all about the organic side of LinkedIn. I have some sad news, our guest Mark Williams, his dad just passed away. I heard from his podcast. So those of you who aren't following that, if you're connected to him reaching out and just passing your condolences could probably go a long way. There have been a couple of LinkedIn features that have been rolled out or are in the process of rolling out some good, some bad. Let's talk about the audience insights tool. We talked about this one in the news section of episode 57. It's a really cool feature where you can go in and look at any given matched audience. And LinkedIn will tell you in great detail about the audiences and what they like and what they're into and what makes them up. And this is a feature we've been really excited about. We got to play around with it a little bit in its alpha or its beta. And now it's fun to see it out in everyone's accounts. If you want to access it go to plan in your navigation instead of campaign manag