100 episodes

The LinkedIn Ads Show is your source for news, how-tos, and insights about the LinkedIn Ads platform. Hosted by LinkedIn Ads expert and partner, AJ Wilcox, you'll get up-to-date, actionable advice, as well as occasional interviews with LinkedIn's product that will make you a LinkedIn advertising rockstar.

LinkedIn Ads Show AJ Wilcox

    • Business
    • 4.9 • 87 Ratings

The LinkedIn Ads Show is your source for news, how-tos, and insights about the LinkedIn Ads platform. Hosted by LinkedIn Ads expert and partner, AJ Wilcox, you'll get up-to-date, actionable advice, as well as occasional interviews with LinkedIn's product that will make you a LinkedIn advertising rockstar.

    LinkedIn Ads Beginner Advice - Ep 139

    LinkedIn Ads Beginner Advice - Ep 139

    Episode Description
    Show Resources: Here were the resources we covered in the episode:
    How to get high quality LI Ads traffic at steep discounts
    Ultimate LinkedIn Ads Starting Checklist
    Ultimate LinkedIn Ads Advanced Guide
    Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
    Follow AJ on LinkedIn
    B2Linked's YouTube Channel
    LinkedIn Learning Course
    Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!
    A great no-cost way to support us: Rate/Review!
     
    Show Notes: Episode Summary Episode Title: What Do You Wish You'd Known When You First Started Advertising on LinkedIn?
    In this episode of The LinkedIn Ads Show, host AJ Wilcox invites experienced LinkedIn advertisers to share the insights and tips they wish they had known when they first started. The discussion is packed with advanced advice suitable for both newcomers and seasoned professionals in the LinkedIn Ads space.
    Key Discussion Points:
    Constant Testing:
    Dan Bebb emphasizes the importance of continuous testing and evolving campaigns to keep up with the fast-paced digital marketing landscape. LinkedIn's Unique Algorithms:
    Nicholas Branda highlights how LinkedIn operates like a machine, advising on the careful interpretation of audience targeting and the valuable insights from demographic reports. B2B Sales Cycles:
    Anthony Blatner discusses the long sales cycles in B2B marketing, stressing the importance of patience and long-term strategy. Creative and Messaging:
    Mario Maier advises doubling the time spent on creatives and copy, leveraging CRM sync, and focusing on retargeting for better campaign results. Ad Format Experimentation:
    Ava Yakub underscores the necessity of testing different ad formats and dimensions to find the most effective combinations. Higher CPL Justification:
    Tanner Stolte explains that higher cost-per-lead (CPL) can be justified by the quality and ROI of LinkedIn leads compared to other platforms. Bidding Strategies:
    Jacob Juan Carlos Lundy shares insights on proper bidding strategies to avoid overspending. Testing New Ad Formats:
    Rob Drummond encourages advertisers to test new formats, integrate with organic strategies, and maintain a stoic mindset when offers fail. Avoiding LinkedIn Audience Network:
    Muhammad Ali Shahzad and Marco Savo discuss the pitfalls of using the LinkedIn Audience Network and automated bidding suggestions. Strategic Planning and Customer Journey:
    Clare Williams focuses on the importance of strategic planning, behavioral psychology, and understanding the entire customer journey. Time Zone Awareness:
    Sarah Miller reminds advertisers to consider LinkedIn's UTC operation when planning budgets and campaign schedules. Manual Bidding Control:
    Jamie Taylor and Mathias Skove Onsby emphasize the value of manual bidding and the importance of frequency in ad exposure. AJ Wilcox’s Reflections: AJ shares his own learnings, such as the importance of data analysis skills in Excel and the value of community learning through shared test results.
    Call to Action: Listeners are encouraged to join the LinkedIn Ads Fanatics community for rapid learning and access to comprehensive LinkedIn Ads courses.
    Review and Connect: New listeners are invited to subscribe, and loyal listeners are encouraged to leave reviews on Apple Podcasts. AJ is open to questions and suggestions via email and LinkedIn.
              This episode provides deep insights from LinkedIn advertising experts and enhance your campaign strategies with advanced tips and real-world experiences.
     


    Show Transcript:
    For the full show transcript, see the show notes page here: Episode 139

    • 19 min
    LinkedIn Thought Leader Ads Strategy - Ep 138

    LinkedIn Thought Leader Ads Strategy - Ep 138

    Show Resources: Here were the resources we covered in the episode:
    Thought Leader Ads Basics
    More Efficient Thought Leader Ads Creation
    Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
    Follow AJ on LinkedIn
    B2Linked's YouTube Channel
    LinkedIn Learning Course
    Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!
    A great no-cost way to support us: Rate/Review!
    Show Notes: Episode Summary In this episode of the LinkedIn Ads Show, host AJ Wilcox tackles the challenge many B2B marketers face: transitioning the success of LinkedIn Thought Leader Ads to Company Ads.
    Here are the key discussion points:
    Introduction: AJ highlights the common frustration of high-performing Thought Leader Ads not translating to effective Company Ads and sets the stage for strategies to bridge this gap. LinkedIn Ads Updates: AJ shares recent news from LinkedIn, including proactive credits for incorrect costs in manual bidding campaigns and adjustments for double-counted EU conversions, praising LinkedIn's transparency and trust-building efforts. Listener Shoutouts and Feedback: AJ acknowledges a positive review from Helly Thuy Tien, a paid media specialist from Australia, and answers a detailed question from Caressa Kuk, a lead marketer from the Netherlands, about balancing Thought Leader Ads and Company Ads. Strategies for Improving Company Ads: Mention the Company: Have your thought leader reference the company early in the post. Call to Action: Encourage followers to also follow the company. Branding: Add company logos to images or videos in Thought Leader Ads. Storytelling: Use Thought Leader Ads to tell the company's founding or inspirational stories. Retargeting: Create retargeting audiences from Thought Leader Ad interactions and test their effectiveness against cold audiences. Optimizing Video Ads: AJ advises targeting viewers who watch at least 50% of the video for retargeting, as this indicates genuine interest. Funnel Positioning: Thought Leader Ads are most effective at the top of the funnel but can also be utilized in the middle and bottom stages depending on the strategy. Community Engagement: AJ invites listeners to join the LinkedIn Ads fanatics community for access to courses and group calls, and encourages feedback and questions via LinkedIn or email. This episode provides actionable strategies to enhance your LinkedIn Ads performance and efficiently transfer the success of your Thought Leader Ads to your Company Ads.


    Show Transcript:
    For the full show transcript, see the show notes page here: Episode 138

    • 15 min
    LinkedIn Ads Tiny Thumbnails - Ep 137

    LinkedIn Ads Tiny Thumbnails - Ep 137

    Show Resources: Here were the resources we covered in the episode:
    Tiny Thumbnail Links on LinkedIn
    Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
    Follow AJ on LinkedIn
    B2Linked's YouTube Channel
    LinkedIn Learning Course
    Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!
    A great no-cost way to support us: Rate/Review!
     
    Show Transcript:
    For the full show transcript, see the show notes page here: Episode 137

    • 13 min
    LinkedIn Ads: Attach Forms to Boosts - Ep 136

    LinkedIn Ads: Attach Forms to Boosts - Ep 136

    Episode Description
    Here were the resources we covered in the episode:
    Lead Gen Form Ads
    Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
    Follow AJ on LinkedIn
    B2Linked's YouTube Channel
    LinkedIn Learning Course
    Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!
    A great no-cost way to support us: Rate/Review!
    Show Transcript:
    For the full show transcript, see the show notes page here: Episode 136

    • 9 min
    LinkedIn Ads Ideal $3k Video Setup - Ep 135

    LinkedIn Ads Ideal $3k Video Setup - Ep 135

    Here were the resources we covered in the episode:
    New announcement about Pre-roll video on LinkedIn
    Which objective should you use for LinkedIn Video Ads?
    Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
    Follow AJ on LinkedIn
    B2Linked's YouTube Channel
    LinkedIn Learning Course
    Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!
    A great no-cost way to support us: Rate/Review!
    Show Transcript:
    For the full show transcript, see the show notes page here: Episode 135

    • 13 min
    Why LI Ads Costs Are Rising - Ep 134

    Why LI Ads Costs Are Rising - Ep 134

    Here were the resources we covered in the episode:
    LinkedIn's Help Documents on Member LocationFrequency Caps Episode
    Updated Frequency Caps Episode
    Bidding/Budgeting Revisited Episode
    Thought Leader Ads Episode
    The easiest way to launch LinkedIn Thought Leader Ads
    Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
    Follow AJ on LinkedIn
    B2Linked's YouTube Channel
    LinkedIn Learning Course
    Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!
    A great no-cost way to support us: Rate/Review!
    Show Transcript:
    For the full show transcript, see the show notes page here: Episode 134

    • 20 min

Customer Reviews

4.9 out of 5
87 Ratings

87 Ratings

Pennylilkinz ,

LOVE your show AJ! Thanks for all you & your team do!

Hi AJ! I love your show and am a regular listener almost daily now during my commute to work. You’ve taught me so much about LinkedIn Ads through each episode! I love how direct and concise your messages are - I feel like I am getting so much out of my time that I spend listening to your show! I just signed up for the B2Linked Fanatics community and I’m very excited to hopefully learn even more from you there. Keep up the great work!

theSMgeek ,

Don’t miss an episode

The beauty, and some might say difficulty, with social media marketing is that it’s such a new field. We’re literally writing the rules as we go along. So, this makes topical and relevant information on social marketing even harder to find. This is why I always turn to AJ’s podcast. Armed with his shared LinkedIn knowledge, I can walk into any client meeting able to fight any shred of imposter syndrome! ;)

aaronsc234 ,

AJ is a LI Ads Expert

Great show, great content. Highly recommend to anyone interested in LI Ads. AJ is also a great host. - AJ

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