47 episodes

The LinkedIn Ads Show is your source for news, how-tos, and insights about the LinkedIn Ads platform. Hosted by LinkedIn Ads expert and partner, AJ Wilcox, you'll get up-to-date, actionable advice, as well as occasional interviews with LinkedIn's product that will make you a LinkedIn advertising rockstar.

LinkedIn Ads Show AJ Wilcox

    • Business
    • 4.9 • 48 Ratings

The LinkedIn Ads Show is your source for news, how-tos, and insights about the LinkedIn Ads platform. Hosted by LinkedIn Ads expert and partner, AJ Wilcox, you'll get up-to-date, actionable advice, as well as occasional interviews with LinkedIn's product that will make you a LinkedIn advertising rockstar.

    LinkedIn Organic, Ads, and Sales Navigator - Oh my!

    LinkedIn Organic, Ads, and Sales Navigator - Oh my!

    Show Resources Here were the resources we covered in the episode:
    Phil Gerbyshak on LinkedIn
    Free 60-day trial of Sales Navigator
    LinkedIn Sales Navigator Course with Phil
    Grab time with Phil to chat LinkedIn Ads
    Effect of iOS14 on LinkedIn Ads
    Amazing podcast episode from Phil Graham - Next Level FB Ads Podcast
    Metadata benchmarks report
    LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course
    Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.
    Show Transcript: You've heard about LinkedIn Sales Navigator, but you're not sure if you should be using it instead of ads or in combination with them. Well buckle up, it's time for the full scoop.
    Welcome to the LinkedIn Ads Show - here's your host, AJ Wilcox.Hey there LinkedIn Ads fanatics.
    So Sales Navigator is one of those topics that comes up a lot in LinkedIn circles. So I got one of the top organic LinkedIn pros to come on and share his wisdom with you. Phil Gerbyshak is one of the most well connected people I've ever met. He's provided sales training for everyone from the Fortune 500, all the way down to small business owners, and everything in between. We're going to talk about everything from what Sales Navigator is to who in your organization should be using it, as well as how it will complement your ad strategy.
    First in the news, my apologies for the last several months with no episodes at all. I've got a ton of great episodes and a bunch of great content planned, but they may come sporadically for the next little bit while I'm dealing with some personal and family issues. But so much has happened with LinkedIn Ads since the last episode. So let's run through some of them. The first is the Twitter user @DannyGavin, who's a VP of Marketing for an agency. He brought to my attention when his rep sent him an actual document of the types of things that LinkedIn expects to be affected when iOS 14 rolls out. And of course, by this point, we already have iOS 14.5. But it's a cool graphic that I'll share with you. Then a few weeks later, one of my own account reps send it to me as well, but Danny gets props for getting it to me before my reps. So thanks for that. We're, of course going to have a whole episode all about the cookie-geddon and the effect on LinkedIn Ads. But for right now I'll just say LinkedIn has this available, ask your rep. And I'll go deeper into it in a future episode. Next, I want to point you to towards one of the best podcast episodes I've ever heard. So there's a podcast about Facebook ads specifically and it's called Next Level Facebook Ads Podcast hosted by Phil Graham. And specifically, the episode that I want all of you to go and listen to is Episode 196. How I'd spend $20 per day on Facebook Ads. The whole goal of of his podcast episode is just to talk about like running low budgets and testing. But what he ended up doing was showing a masterclass on how to approach testing and optimization, AB testing, how to strategically test through your your content. So I'll link to that in the show notes. I highly recommend going to listen to that episode, I absolutely could not have said it better myself. Then I was really excited by something I saw in my inbox. This been a couple months ago, but LinkedIn started sending out new emails with a subject line that says you have a new comment for review. This was back at the beginning of March of 2021. When I got my first one. And I was so excited by this because if you've talked to me about comment moderation inside of sponsored content, you've probably gotten an earful about how, how difficult it is, as a company to moderate and plan and understand the comments that are coming in. So with this one, some of our clients started getting emails that says, "hey, you got a new comment, click here to see it". Now there's a whole lot I wish we got with

    • 42 min
    LinkedIn's Product Pages and What it Means for Marketers - Featuring Ryan Macinnis

    LinkedIn's Product Pages and What it Means for Marketers - Featuring Ryan Macinnis

    LinkedIn's New Product Pages

    • 31 min
    How to Create High-Performing LinkedIn Ads

    How to Create High-Performing LinkedIn Ads

    Creating LinkedIn Ads that Perform!

    • 26 min
    Gen Z's Usage of LinkedIn: Original Research

    Gen Z's Usage of LinkedIn: Original Research

    How Gen Z is Leveraging LinkedIn

    • 43 min
    How to Get Started with LinkedIn Ads Right

    How to Get Started with LinkedIn Ads Right

    LinkedIn Ads: Getting Started

    • 25 min
    Costs are rising on LinkedIn Ads! Here's how to beat it.

    Costs are rising on LinkedIn Ads! Here's how to beat it.

    Combatting Rising Costs on LinkedIn

    • 29 min

Customer Reviews

4.9 out of 5
48 Ratings

48 Ratings

Betsy-Nashville ,

AJ Is The Real Deal

Great podcast, super guy, very knowledgeable. I’ve learned a ton from AJ generously sharing his deep expertise!

steve seeberg ,

Conversions through the roof

Based on AJ’s insightful advice and his talented staff’s a/b testing suggestions we’ve experienced conversion rates of 4 to 5 times LinkedIn’s benchmark.

If you’re interviewing LinkedIn ad agencies, STOP!
I’ve tried a few, and none can match B2Linked actionable insights and bottom line results.

AJ you’re the best!

Steve Seeberg
NGAGGE

marzulloassociates ,

Highly recommend

If you’re getting started with LinkedIn ads, AJ is your guy!

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