How BBDO Does Business Development - Nicole Landesman Sweathead, A Strategy Podcast

Nicole Landesman is Head of Business Development at BBDO in New York, where she helps potential clients navigate everything BBDO has to offer. And she was once a planner.

We discuss:
- The BBDO new business process
- What’s going on inside a marketer’s mind during a pitch
- What makes a useful pitch brief
- Moving form planning to business development

 
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New book "Strategy Is Your Words" out soon.