How Can Your Law Firm's Content Beat AI? with Gert Mellak Counsel Cast

In this episode, Gert Mellak, the founder and CEO of SEOLeverage.com, discusses how to create content that outperforms AI-generated content in terms of SEO.
Leveraging his background in technological development and marketing, he stresses the importance of being consistent and compelling through storytelling and testimonials as these elements are difficult for AI to replicate convincingly. 
He also predicts that the issues with AI, such as inaccuracies and invented facts, will be resolved within the next year, making it even more important for businesses to create value-based, human-centered content. Finally, he emphasizes the element of reputation in the face of AI capabilities, highlighting the importance of maintaining relationships and staying in touch with previous clients.
Gert gives listeners actionable tips on:

0:00 Intro

8:34 Do outdated articles cause websites to be devalued 

12:38 Weakness in AI generated content

16:18 Where can you use your own writing and content to outperform Ai

21:25 How can we do better and SEO implications

24:08 Is there a way to protect your story

26:24 What do you see happening in the next year with AI and long term

31:54 What do you see for the verification of identify

36:58 Book Review

40:07 Karin's example of utilizing SEO and not

44:38 One big takeaway

Resources mentioned in this episode:
Spin Selling by Neil Rackham
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