COOK: How COOK Scaled to £100 million, 1600 Employees, 90 Stores and 900 Concessions Without Entering a Super Market - Ed Perry HUNGRY.

3 am. Wide awake.

Even at £100 million turnover, the sleepless nights never go away.

Ed Perry founder of COOK struggles and suffers.

I bloody love COOK.

COOK coalesced through my childhood

Spag bowls, Fish Pies, Lasagne

Warm hugs in cold freezers.

Palaver of a Day - Choccy pud pud melts the stress away

Ed's built a marvellous mensch of a business:

* For the last 9 years, COOK’s featured in the top 100 Best Companies To Work For list.
* 2021 ranked as the #1 Food & Drink Company To Work For.
* + £100 million, 1600 employees, 90 stores, 900 concessions

Whisked and folded in all of COOK’s success is thick lashings of grit, graft and resilience.

ON THE MENU:

1. Why the first year’s is Meant To Be Hard - Hang in There + Show Up Everyday

2. Why you *DON’T NEED* Market Research to Create Insane Products - Have a Panel of 5 Believable People

3. Why COOK Said NO to Supermarkets and The Best Brands Define Themselves by what they say No To

4. Why you MUST have a Healthy Paranoia About Your product - Never Cut Corners to Unlock more Customers

5. Why Pricing is an Art Not a Science - Customers Don’t Shop with an Excel Spread Sheet