“How Corporate Anthropologists Study and Understand Corporate Culture” Dr. Alex Gapud, scarlettabbott

On this episode, Cassandra talks with Dr. Alex Gapud, Cultural Anthropologist at scarlettabbott, an employee engagement and communications consultancy that believes in purpose-driven and productive worlds of work. One way they help achieve this is to send someone like Dr. Gapud into an organization to obtain a map of the company culture. This is then used to help leadership see what’s working and what isn’t.

When Dr. Gapud goes into these companies, he likes to keep this quote in mind: “Numbers have faces and statistics have stories.” By gaining the trust of those working on the ground and sharing uncomfortable truths with those at the C-level, Dr. Gapud and his team can help make real breakthroughs in work environments.

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