31 min
How Culture Influences Great CX CX Confessions: The Customer Experience Show
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- Marketing
You’re growing — more employees, more locations, but the same community. How do you stay true to your culture during a time of growth?In this episode, we hear from Melissa Perrin, Executive Vice President, Chief Culture & Communications Officer at First United Bank, about why CX lies at the intersection of community and culture.Join us as we discuss:The process of documenting your cultureThe role of brand consistency in CXHow “Spend Life Wisely” permeates the companyWhy branch is a taboo word at First United BankPersonal authenticity for the good of the team and yourselfItching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.
You’re growing — more employees, more locations, but the same community. How do you stay true to your culture during a time of growth?In this episode, we hear from Melissa Perrin, Executive Vice President, Chief Culture & Communications Officer at First United Bank, about why CX lies at the intersection of community and culture.Join us as we discuss:The process of documenting your cultureThe role of brand consistency in CXHow “Spend Life Wisely” permeates the companyWhy branch is a taboo word at First United BankPersonal authenticity for the good of the team and yourselfItching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.
31 min