How Do I Sell Without Selling Out? with Andy Paul The Q and A Sales Podcast

Paul talks with Andy Paul about selling on your own terms and avoiding those “salesy” behaviors.
Show Notes
“Selling out means you, as the seller, putting your own interests ahead of those of the buyer. That leads to ‘salesy’ behaviors.” Andy Paul
 “If the products are identical, what is the difference? You!” Andy Paul
Why you? This question gets to the heart of being that customer-focused seller.
If you can demonstrate to the buyer that your motivation is based on their wants and needs, you’re going to have more business than you know what to do with.
“Your job, as a seller, is to listen to the buyer, understand what’s most important to them, help them get that.” Andy Paul
Connect with Andy through LinkedIn: linkedin.com/in/realandypaul, and visit his website: https://www.andypaul.com/
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