31 min
How Drift Started a Movement to Achieve Hypergrowth | Dave Gerhardt Demand Gen Chat
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- Marketing
At this point, there's probably not a single B2B marketer who hasn't heard of Drift.
They created a category, have thousands of raving fans, and dominate everyone's LinkedIn feed every month or so.
By anyone's measure, they're a hypergrowth company that's not slowing down.
So how did they start and build traction around their now well-known movement? What strategies have helped them become such a fast-growing company?
Today's guest has been one of biggest catalysts for Drift's growth - Dave Gerhardt. Dave is Drift's VP of Marketing and also one of the hosts of Seeking Wisdom, a popular podcast that he does alongside their CEO David Cancel.
At this point, there's probably not a single B2B marketer who hasn't heard of Drift.
They created a category, have thousands of raving fans, and dominate everyone's LinkedIn feed every month or so.
By anyone's measure, they're a hypergrowth company that's not slowing down.
So how did they start and build traction around their now well-known movement? What strategies have helped them become such a fast-growing company?
Today's guest has been one of biggest catalysts for Drift's growth - Dave Gerhardt. Dave is Drift's VP of Marketing and also one of the hosts of Seeking Wisdom, a popular podcast that he does alongside their CEO David Cancel.
31 min