How Events Solve the Demand for First-Party Data w/ Greg Higgins Checked In with Splash

Today, we’re talking about cookies. And unfortunately, not the delicious kind. We’re talking 3rd party cookies, why they’re going away, and how the need for first-party data will spark urgent changes in sales pipeline development and customer acquisition strategies.To cope, some consumer-facing brands are exploring first-party data via web3 platforms and embarking on metaverse activations. Others are taking a more conventional route and expanding their use of surveys, polls, and web forms on ...