Checked In with Splash Splash

In this week's episode of Checked In, host Camille White-Stern sits down with Chili Piper's Head of Demand Generation Tara Robertson.In their conversation, they discuss:Collaborating with partners on eventsMetrics for measuring event successTools for creating invite lists and segmenting audiencesTara's number one tip for increasing attendanceTop challenges for incorporating events into demand gen strategies...and more.___________________________________________________________________If you e...

In this episode of Checked In, host Camille White-Stern meets with VP of Marketing at G2 Palmer Houchins. From using data to craft G2's event strategy to using numbers to align executives around events, Palmer provides advice to marketers looking to build smarter, more effective programs.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with o...

In this episode, host Camille White-Stern shares her top learnings from Forrester's B2B Summit in Austin, Texas. She covers:The most engaging activations and events at ForresterTips for standing out on the conference floor without a boothHow to maximize your event budget and presence through partnershipsConnecting events to your larger content strategy ___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by ...

In this episode, host Camille White-Stern is joined by Elaine Lee, Senior Manager of Field and Event Marketing at Writer. Elaine has over 7 years of experience in the B2B software and technology space and is passionate about staying at the forefront of marketing trends and using analytics to deliver results and enhance brand visibility.Tune in to hear Elaine and Camille discuss:The changing needs of event audiencesCreative event ideas to engage attendeesMetrics for measuring event successGett...

In this episode, Splash's Director of Experiential Marketing Camille White-Stern and CMO Kate Hammitt record live from Forrester's B2B Summit. They're joined by VP of ABX at 6sense EJ Oelling and VP of Corporate Marketing at Highspot Lucas Welch to discuss how marketers can use event-led growth strategies to better their marketing and grow their business. In their panel discussion, they share:How to create alignment and set event expectations between sales and marketingThe lea...

In this episode, Splash Senior Customer Success Manager Danielle Geisler steps in as a special guest host.Danielle works closely with the top event marketers at brands like Spotify, Nutanix, and Uber to understand their event strategies and help them reach their business goals.Throughout the episode, she walks through the biggest event trends she's seeing from customers and shares real life examples of how different companies are approaching and implementing these changes.Plus, she dissects t...