How Garena's Free Fire keeps players happy and engagement high Somewhat Mobile

Adam and Madeline sit down with Harold Teo, Producer of Sea Group's flagship game, Free Fire. Free Fire is one of the most downloaded games globally over the past three years and according to Apptopia estimates, has the highest level of engagement of the top mobile battle royale games. In addition to some good local food talk at the end, Teo explains how his team makes the game so accessible to a geographically diverse player base and the level of community engagement that goes on behind the scenes.