We discuss the latest in the mobile app economy... and really anything else that comes to mind
How Garena's Free Fire keeps players happy and engagement high
Adam and Madeline sit down with Harold Teo, Producer of Sea Group's flagship game, Free Fire. Free Fire is one of the most downloaded games globally over the past three years and according to Apptopia estimates, has the highest level of engagement of the top mobile battle royale games. In addition to some good local food talk at the end, Teo explains how his team makes the game so accessible to a geographically diverse player base and the level of community engagement that goes on behind the scenes.
How mobile game development borrows from hip hop's remix culture
This week in a fun interview with Christoph Sachsenhausen, Managing Director at hypercasual gaming publisher Sunday, we discuss the ideation process of coming up with the next hit mobile game. Christoph wants you to know that even though everyone has a lot of ideas for a mobile game, it's actually really hard to make a game that is loved by million of people. Make sure you have some thick skin and come listen to what happens to games when they don't work out.
How Applike Group is positioning itself in an uncertain future for mobile
Adam and Madeline sit down with Applike Group CEO, Jonas Thiemann to discuss how its three subsidiaries - an ad network, a gaming publisher and a discovery platform - work together in positioning for the future. Jonas explains the advantages of ad networks having their own supply of inventory while warning publishers not to rely too much on big adtechs because they could build products competitive to your own. With the future of mobile advertising and user acquisition uncertain, come for the industry insight, but stay for the schnauzer talk.
Making the complicated, simple - how Stash opens the world of investing to anyone with $5 to spare
Investing in the public markets has become mainstream and apps like Stash are at the center of it. Listen in as Sudev Balakrishnan, chief product officer at Stash, explains how he creates a mobile app product that takes the complex world of investing and makes it accessible to everyone.
Making omnichannel real - Advice from Belk, the fastest growing brick n' mortar retailer app in the US
Matt Hudson, Senior Mobile Delivery Manager at Belk, is a treasure trove of actionable ideas for all of you brick n' mortar retailers thinking about starting a mobile app or trying to jumpstart growth for your mobile app. From understanding who your specific mobile customers are, the checkout process, the connection the app has to other channels, and Matt's weakness for snacks, we cover it all.
What marketers get wrong about branding - Lessons from Klarna's CMO
Fresh off Klarna's first Super Bowl commercial, we sit down with David Sandstrom, Chief Marketing Officer at Klarna, to discuss the thinking behind their advertisement, the role its mobile app plays in the company's mission, and all of the increased competition in the 'Buy Now, Pay Later' fintech space.
Favorite tech podcast
It’s really rare to find a tech podcast that’s genuinely entertaining and funny. This one is it. If you’re a mobile industry person, listen. If you’re an average joe schmo with a smartphone, listen. The hosts provide some valuable insight without getting into the weeds. And Adam & Madeline have great banter.
Insightful and funny
Love this. Great insight into the landscape but also sprinkled with funny gems. Look forward to more episodes. If your in mobile, highly recommend.