How hypercasual games took over the appstores - with Jon Hook(CRO at Homa Games)‪.‬ The How Things Grow Podcast

My guest today is Jon Hook, the CRO of Homa Games, the publishers behind hit hypercasual games like Tower Color, Tiny Cars, Balls vs. Lasers - and more. Jon has held a myriad of roles in mobile marketing before Homa - including being a co-founder of the mobile marketing agency Odyssey Mobile, the Head of Mobile & Digital Investment at MediaCom - and VP EMEA for Brand and Agencies at AdColony. In today’s interview, we dive into the fascinating world of hypercasual games. If you’ve eve...