39 min
How I Built the 'Seinfeld' of bedding brands with Colin McIntosh of Sheets & Giggles The Needle Movement Podcast
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- Entrepreneurship
Today’s guest is Colin McIntosh, from the DTC bedding company, Sheets and Giggles. Listen in because Colin has some great tips for marketing teams and business owners on how to make your brand stand out. Often, marketing can get overly technical especially with things like CRO, conversion rate optimization or marketing performance. But there's a simple route. A great way to improve your conversion rate is to create a cool brand. Some people call that likeability. that people...
Today’s guest is Colin McIntosh, from the DTC bedding company, Sheets and Giggles. Listen in because Colin has some great tips for marketing teams and business owners on how to make your brand stand out. Often, marketing can get overly technical especially with things like CRO, conversion rate optimization or marketing performance. But there's a simple route. A great way to improve your conversion rate is to create a cool brand. Some people call that likeability. that people...
39 min