52 min
How marketing teams can helps sales use LinkedIn effectively Ft. Colleen McKenna Inbound Success Podcast
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- Marketing
For B2B marketers and sales teams, LinkedIn holds tremendous potential. As a marketer, how can you help your sales team make the most of it?
This week on The Inbound Success Podcast, Intero Advisory founder and CEO Colleen McKenna shares the strategies she's used to coach hundreds of marketing and sales leaders on getting the most out of LinkedIn.
From how to set up your profile, to using LinkedIn Navigator and encouraging sales team members to share marketing content, Colleen breaks down what is and is not working on LinkedIn today.
Check out the full episode, or read the transcript below, for details.
Resources from this episode:
Visit the Intero Advisory website Connect with Colleen on LinkedIn Transcript Kathleen (00:00): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth and this week, my guest is Colleen McKenna, who is the founder and CEO of Intero Advisory. Welcome to the podcast, Colleen.
Colleen (00:27): Thanks, Kathleen. It's great to be here.
Kathleen (00:29): I'm excited to have you here. We're going to talk about one of my favorite topics. But before we get into that, I would love it if you could introduce yourself. My listeners know I'm not a big fan of reading people's bios because I hate when people read mine and I have to listen to it. So I always ask my guests to tell a little story about themselves, how you know, what they do, how they got to the point they're at in their career, what their company does, et cetera. So I'd love it if you could share that with us.
Colleen (00:59): Absolutely. So Intero Advisory is a firm I started 10 years ago, actually 10 years ago this month. So we're celebrating all month long for 10 years and we are focused on LinkedIn for branding, business development and recruiting. So we work with clients all over the country to make sure that they're using all of LinkedIn's best practices to really create ROI and get their work, their name out there, build their brand strategically and build really strong sales pipelines.
Kathleen (01:33): I love it. I am a huge LinkedIn fan. It is definitely the social network on which I spend the most time. I just think it's, I especially have really grown to love it in the last, I would say two years. I feel like it's, it's come into its own in a new way. And, and there's so much possibility there and I feel like most people are barely scratching the surface, which is why I was so excited to talk to you. And I think what makes the conversation we're going to have today especially relevant for me is we're going to talk about how marketers can help their sales teams use LinkedIn better and more effectively. And the reason I'm excited about that is you know, I had a conversation actually yesterday that points to this. I was speaking with another head of marketing for another SaaS company.
Kathleen (02:29): And she was saying that she finds herself increasingly being pulled into doing things that relate to sales. And I was saying, I'm experiencing the exact same thing. And for everyone, there's a different reason for it. In my case, I'm at what I would still consider a startup. You know, it's a high growth company we're in the early days still, so we don't have a head of sales. So in my case, you know, I'm trying to do everything I can to help the sales team use the tools they have. For her, it's different. She's at a more mature company, but she just had the BDRs put under her as the head of marketing. And so she's all of a sudden having to manage the BDR team. So it's just interesting to me and I'm going on and on, I'm going to turn it over to you in a sec, but I, what I'm seeing as a trend is that for whatever reason, I think there's always been this concept of marketing and sales alignment, but marketers seem to be getting pulled increasingly over to the sales side of the house.
Kathleen (03:29): And I think some of that just has to do with the changing nature of how we sell the use of social media, the tech
For B2B marketers and sales teams, LinkedIn holds tremendous potential. As a marketer, how can you help your sales team make the most of it?
This week on The Inbound Success Podcast, Intero Advisory founder and CEO Colleen McKenna shares the strategies she's used to coach hundreds of marketing and sales leaders on getting the most out of LinkedIn.
From how to set up your profile, to using LinkedIn Navigator and encouraging sales team members to share marketing content, Colleen breaks down what is and is not working on LinkedIn today.
Check out the full episode, or read the transcript below, for details.
Resources from this episode:
Visit the Intero Advisory website Connect with Colleen on LinkedIn Transcript Kathleen (00:00): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth and this week, my guest is Colleen McKenna, who is the founder and CEO of Intero Advisory. Welcome to the podcast, Colleen.
Colleen (00:27): Thanks, Kathleen. It's great to be here.
Kathleen (00:29): I'm excited to have you here. We're going to talk about one of my favorite topics. But before we get into that, I would love it if you could introduce yourself. My listeners know I'm not a big fan of reading people's bios because I hate when people read mine and I have to listen to it. So I always ask my guests to tell a little story about themselves, how you know, what they do, how they got to the point they're at in their career, what their company does, et cetera. So I'd love it if you could share that with us.
Colleen (00:59): Absolutely. So Intero Advisory is a firm I started 10 years ago, actually 10 years ago this month. So we're celebrating all month long for 10 years and we are focused on LinkedIn for branding, business development and recruiting. So we work with clients all over the country to make sure that they're using all of LinkedIn's best practices to really create ROI and get their work, their name out there, build their brand strategically and build really strong sales pipelines.
Kathleen (01:33): I love it. I am a huge LinkedIn fan. It is definitely the social network on which I spend the most time. I just think it's, I especially have really grown to love it in the last, I would say two years. I feel like it's, it's come into its own in a new way. And, and there's so much possibility there and I feel like most people are barely scratching the surface, which is why I was so excited to talk to you. And I think what makes the conversation we're going to have today especially relevant for me is we're going to talk about how marketers can help their sales teams use LinkedIn better and more effectively. And the reason I'm excited about that is you know, I had a conversation actually yesterday that points to this. I was speaking with another head of marketing for another SaaS company.
Kathleen (02:29): And she was saying that she finds herself increasingly being pulled into doing things that relate to sales. And I was saying, I'm experiencing the exact same thing. And for everyone, there's a different reason for it. In my case, I'm at what I would still consider a startup. You know, it's a high growth company we're in the early days still, so we don't have a head of sales. So in my case, you know, I'm trying to do everything I can to help the sales team use the tools they have. For her, it's different. She's at a more mature company, but she just had the BDRs put under her as the head of marketing. And so she's all of a sudden having to manage the BDR team. So it's just interesting to me and I'm going on and on, I'm going to turn it over to you in a sec, but I, what I'm seeing as a trend is that for whatever reason, I think there's always been this concept of marketing and sales alignment, but marketers seem to be getting pulled increasingly over to the sales side of the house.
Kathleen (03:29): And I think some of that just has to do with the changing nature of how we sell the use of social media, the tech
52 min