100 episodes

What do the most successful inbound marketers do to get great results? Each week, host Kathleen Booth interviews inbound marketers on the front lines with one goal: to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing strategy.

Inbound Success Podcast Kathleen Booth

    • Business
    • 4.9 • 60 Ratings

What do the most successful inbound marketers do to get great results? Each week, host Kathleen Booth interviews inbound marketers on the front lines with one goal: to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle with your inbound marketing strategy.

    Ep. 265: What is social permitting ft. Jeff Risley

    Ep. 265: What is social permitting ft. Jeff Risley

    What does inbound marketing have to do with large public sector projects?
    While it’s not the typical use case we think of when someone says the phrase “inbound marketing”, the same concepts that were developed to attract, convert and close B2B customers can be used to communicate with stakeholders and secure buy-in for complex public projects.
    Jeff Risley and the team at Saxum call this “social permitting” and it involves four steps:
    Awareness
    Appeal
    Activation
    Advocacy
    In this episode, Jeff describes what social permitting is, how it’s used, and the specific steps that Saxum goes through to help its clients with it as they work to build support for public sector projects.
    Get the details on all of this, and more, in this week’s episode.

    • 38 min
    Ep. 264: What really works with press releases ft. Mickie Kennedy of eReleases

    Ep. 264: What really works with press releases ft. Mickie Kennedy of eReleases

    In my experience, there are few marketing topics that inspire strong opinions as press releases do. It seems most companies treat them as a given when they make a new hire, release a new product, etc. But ask any marketer whether the bang is really worth the buck and you’re bound to get an earful on why press releases don’t work.
    At the same time, there are plenty of examples of companies that have seen great success from press releases. How do they do it? And when should you invest in sending a press release?
    On this week’s episode, eReleases founder Mickie Kennedy shares straight talk on when marketers should - and should not - invest in sending out press releases. He also dives into best practices around how to write a high impact release that will actually get you noticed by the press.
    Get the details on all of this, and more, in this week’s episode.
    Resources from this episode:
    Connect with Mickie on LinkedIn
    Check out the eReleases website
    Take Mickie’s free master class on How to Build a PR Campaign Designed to Get Massive Media Coverage

    • 43 min
    Ep. 263: How customer stories helped drive Talroo's growth ft. Martha Aviles

    Ep. 263: How customer stories helped drive Talroo's growth ft. Martha Aviles

    Essential worker recruiting platform Talroo has been posting impressive growth, much of it fueled by a marketing strategy that revolves around telling customer stories. This year, the company is doubling down on the strategy and has a goal of producing dozens of new customer stories.
    On this week’s episode, Talroo VP of Marketing Martha Aviles shares the details of how her team creates and promotes customer stories, and the impact they’ve had on the business.
    Get the details on all of this, and more, in this week’s episode.

    • 32 min
    Ep. 262: The science of virality ft. Estie Starr

    Ep. 262: The science of virality ft. Estie Starr

    “Let’s make a viral video.”
    Every marketer has heard those words at one point or another in their career.
    But making viral videos isn’t easy - otherwise everyone would do it.
    In this week’s episode, business and marketing consultant Estie Starr breaks down the science of virality to uncover the exact ingredients necessary to make something go viral.
    But she also explains why making something go viral isn’t always the best strategy, and shares when you should - and should not - shoot for virality.
    Get the details on all of this, and more, in this week’s episode.

    • 41 min
    Ep. 261: Executing a successful topic cluster strategy ft. Stacy Willis

    Ep. 261: Executing a successful topic cluster strategy ft. Stacy Willis

    Stacy Willis is one of the smartest marketers out there. I should know. I’ve worked with her for several years, across four companies. One of the things she’s really good at is content - both strategy and execution. And the content strategies she executes lead to real, measurable revenue.
    Stacy has found that while many marketers understand content strategy in theory, what trips most of them up is the execution. In this episode, she dives deeply into the lessons she’s learned about executing content strategies. She covers everything from how to work with subject matter experts to get the background you need to produce great content, to how content is best organized on your website and how you can measure the impact your content is having on pipeline and revenue.
    Get the details on all of this, and more, in this week’s episode.

    • 55 min
    Ep. 260: The experimentation framework that Pearmill uses to drive paid ads ROI ft. Nima Gardideh

    Ep. 260: The experimentation framework that Pearmill uses to drive paid ads ROI ft. Nima Gardideh

    High growth companies turn to Pearmill to optimize their paid ads spend. With hundreds of millions of dollars of ad spend under management, the company has built up a considerable amount of data about what’s working on platforms like Google, Facebook, Instagram and TikTok.
    On this week’s episode of The Inbound Success Podcast, Pearmill founder Nima Gardideh explains what goes into the company’s experimentation framework, and how they’ve used that framework to drive better results for their clients. In addition, he shares some of their learnings around the ad strategies and formats that are working right now on many of the major paid ad channels.
    Get the details on all of this, and more, in this week’s episode.

    • 52 min

Customer Reviews

4.9 out of 5
60 Ratings

60 Ratings

Colbyflood ,

An amazing marketing resource

The Inbound Success podcast is a great resource to add to your marketing tool belt. Kathleen and her guests are always providing useful, actionable tips and strategies.

Farzad Rashidi ,

Awesome show

Kathleen is an excellent host! I had the pleasure of coming on to the show as a guest, and I must say I was blown away by the quality of the podcast.
From pre-recording steps, to the episode itself, Kathleen asked me very insightful questions that enabled me to share interesting info on the show.
I highly recommend the podcast to any digital marketer in the inbound world.

The listener’s friend ,

Great show, great value!

Kathleen is a fascinating, thoughtful and honest host who completely embodies the listener’s perspective and tries to provide value at every turn. I love listening to the show!

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