28 min

How Minnesota Freedom Fund Scaled Quickly Under International Spotligh‪t‬ The Growth Show

    • Marketing

Following the death of George Floyd, Minnesota Freedom Fund found itself in the international spotlight. Over 900 thousand donations, from around the globe, came pouring in. And celebrity endorsements from folks like Mark Ruffalo guided their followers on how to help support protesters.

As Greg Lewin quickly found out, he needed to not only scale operations at Minnesota Freedom Fund fast but maintain the integrity of its important mission to end discriminatory, coercive, and oppressive jailing.

Following the death of George Floyd, Minnesota Freedom Fund found itself in the international spotlight. Over 900 thousand donations, from around the globe, came pouring in. And celebrity endorsements from folks like Mark Ruffalo guided their followers on how to help support protesters.

As Greg Lewin quickly found out, he needed to not only scale operations at Minnesota Freedom Fund fast but maintain the integrity of its important mission to end discriminatory, coercive, and oppressive jailing.

28 min

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