How Much Are You Limiting Your SaaS Product? With Daniel Fayle of Chekkit SaaS Origin Stories

In this episode of SaaS Origin Stories, Phil speaks with Daniel Fayle, Co-Founder of Chekkit, an all-in-one customer interaction software helping companies get more reviews, more social proof, message your website leads, and more! Prior to this, he was a Small Business Advisor at Scotiabank and was an Intern Analyst at Roynat Capital. One of his previous clients says he has “outstanding customer service skills,” and that it is “always a pleasure working with him and his team.”
They discuss how Chekkit succeeded despite Daniel’s lack of experience in tech; why a good business pitch is so vitally important; how reviews can be super polarizing; and how a small business can begin to expand globally. They also delve into why coming into an industry a little later can actually be a benefit more than a hindrance! 
Guest at a Glance:

Name: Daniel Fayle

About Daniel: Daniel Fayle is the Co-Founder of Chekkit, an all-in-one customer interaction software helping companies get more reviews, more social proof, message your website leads and more! Prior to this, he was a Small Business Advisor at Scotiabank and was an Intern Analyst at Roynat Capital. One of his previous clients says he has “outstanding customer service skills,” and that it is “always a pleasure working with him and his team.”

Daniel on LinkedInChekkit on LinkedInChekkit’s Website
Topics we cover:

How Chekkit solves customer service problemsThe emergence of the Chekkit ideaNo background in tech? No worries!The importance of a good pitchThe polarizing nature of audience reviewsHow to find your customersGlobally expanding your brandThink through your business plan!Key Takeaways:

No Background in Tech? That’s Okay!

Daniel talks about how, when they first started Chekkit, he didn’t have much experience, if any, in tech, and neither did his co-founder! In fact, he started off in finance of all industries. They decided to make an app for fun, one that could look at the analytics of restaurants and bars, but it wasn’t until a little later on that they decided to build on that idea and create Chekkit. Later, they pitched the idea to investors, and the rest is history. 

It just goes to show, you don’t always need a background in tech to create something great. Whilst it can certainly help, if you just believe in your product enough and are dedicated to making it work, you can make it happen.

“I have a finance background. I was a commercial banker - no background in tech, no education, no knowledge. Nothing! I was working up north at the time [...] I met one of my co-founder and he had no background, education or network in tech and software, and we were just extremely poor. We basically said ‘why don’t we just create an app for fun.’” 
The Importance of a Good Pitch

When they first started Chekkit, they went door to door at different restaurants and bars, pitching their business idea to them. Their pitch was so good and useful for the customer reviewing aspect of businesses, they even managed to get a dental practice as a client, something which Daniel was surprised by. Afterall, he thought that hospitality businesses would make up all of their business, so finding out that there’s a need for Chekkit’s services in other industries was a pleasant revelation.

“I knew a friend that had a dental clinic and, us being new to the space and not really knowing, I didn’t really think of reviews as a big thing for other [industries], I just thought about restaurants and hospitality. But I pitched it to my friend and he was like ‘yeah, reviews are huge for us’, so that definitely caught us by surprise.”
The Polarization of Reviews

When trying to attain organic reviews for a business, they can be extremely polarizing. Most of the time, people will only leave reviews if they’ve had a negative experience; it has to be a really good experience for someone to go out of their way for a positive one. That’s where Chekkit comes in