23 min

How NUTR Harnessed Organic TikTok Marketing to Grow Their Business to $11 Million The Harvest Growth Podcast

    • Marketing

After months of investing in Facebook and Google advertising, Alicia Long decided her company needed a low-cost alternative that could grow her business rapidly. She and her team searched for a while and discovered the power behind TikTok. "Facebook and Google are largely pay-to-play," she tells us, "but TikTok is all organic." And once she started creating content on TikTok, the results were immediate - sales for her company NUTR grew to $11 million in just 20 months as paid marketing c...

After months of investing in Facebook and Google advertising, Alicia Long decided her company needed a low-cost alternative that could grow her business rapidly. She and her team searched for a while and discovered the power behind TikTok. "Facebook and Google are largely pay-to-play," she tells us, "but TikTok is all organic." And once she started creating content on TikTok, the results were immediate - sales for her company NUTR grew to $11 million in just 20 months as paid marketing c...

23 min