14 min
How Peloton Used Psychology to Perfect Its Experience Choice Hacking
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- Management
In the past few years, most of us haven’t been able to get to the gym on a regular basis. But even when the gyms were open and running as normal, people still had trouble getting motivated to go.
Why? Because humans are hardwired to value immediate rewards like sleeping in, over long-term rewards like being fit.
This mental model, called hyperbolic discounting, means people have to outwit their own psychology in order to get in a workout.
But for Peloton owners, some of whom (like myself) struggled for years to stick to a fitness routine, their workout has become an addiction - all because of how Peloton uses psychology to make exercise addictive.
In the past few years, most of us haven’t been able to get to the gym on a regular basis. But even when the gyms were open and running as normal, people still had trouble getting motivated to go.
Why? Because humans are hardwired to value immediate rewards like sleeping in, over long-term rewards like being fit.
This mental model, called hyperbolic discounting, means people have to outwit their own psychology in order to get in a workout.
But for Peloton owners, some of whom (like myself) struggled for years to stick to a fitness routine, their workout has become an addiction - all because of how Peloton uses psychology to make exercise addictive.
14 min