16 episodes

Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface.

In the Choice Hacking podcast, we'll learn about these "predictably irrational" behaviors and how to use them to create incredible customer experiences.

Choice Hacking Jennifer L. Clinehens

    • Business
    • 5.0 • 4 Ratings

Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface.

In the Choice Hacking podcast, we'll learn about these "predictably irrational" behaviors and how to use them to create incredible customer experiences.

    How Starbucks Used Psychology to Perfect Its Experience

    How Starbucks Used Psychology to Perfect Its Experience

    Starbucks has created the biggest coffee brand in history, by repositioning the humble cup of joe into a premium product that introduced coffee culture to millions around the world.

    As former CEO Howard Schultz put it: “Starbucks has a role and a meaningful relationship with people that is not only about the coffee.”

    But how did they grow so big, so fast? Turns out it's not just the caffeine that get people addicted to Starbucks.

    In this episode, I'm pulling the lid off the behavioral science and psychology principles that make Starbucks' customer experience so special.

    • 11 min
    How Peloton Used Psychology to Perfect Its Experience

    How Peloton Used Psychology to Perfect Its Experience

    In the past few years, most of us haven’t been able to get to the gym on a regular basis. But even when the gyms were open and running as normal, people still had trouble getting motivated to go.

    Why? Because humans are hardwired to value immediate rewards like sleeping in, over long-term rewards like being fit.

    This mental model, called hyperbolic discounting, means people have to outwit their own psychology in order to get in a workout.

    But for Peloton owners, some of whom (like myself) struggled for years to stick to a fitness routine, their workout has become an addiction - all because of how Peloton uses psychology to make exercise addictive.

    • 14 min
    Hyperbolic Discounting: Why we punish our future selves

    Hyperbolic Discounting: Why we punish our future selves

    Have you ever made a plan to go to the gym first thing in the morning? You had the best intentions the night before, but when the alarm clock went off at 5 am, you found a flimsy excuse to avoid your workout?

    It’s not just an early morning gym habit that people have a hard time following through on. It might be saving for retirement or avoiding sugar.

    Why is it so hard to do things that we know are good for us in the long run but are uncomfortable in the moment? It’s down to a behavioral science principle known as hyperbolic discounting.

    • 9 min
    Fresh Start Effect: Why holidays make us want to change

    Fresh Start Effect: Why holidays make us want to change

    Do you ever wonder what makes New Years’ resolutions so appealing?

    Most people see it as an opportunity to set ambitious plans, only to watch a few months slip by without realizing their goals.

    But did you know that there’s a psychological reason why people create goals that tie to a calendar event or holiday?
    It’s down to a behavioral science principle known as the Fresh Start Effect.

    And you can use it to motivate customers through marketing and experience design.

    • 10 min
    How Walmart Used Psychology to Perfect Its Experience

    How Walmart Used Psychology to Perfect Its Experience

    There is no denying the size and influence that Walmart wields. It’s the world's largest company by revenue, bringing in approximately 514 billion dollars per year. Walmart also employs 2.2 million people - more than the total population of New Mexico and fifteen other states.

    But how did Walmart get so big?

    This week on Choice Hacking, we’ll talk about some of the psychology and behavioral science principles that Walmart used to become the world’s largest retailer.

    As always, thank you for listening to the Choice Hacking podcast!

    If you enjoyed the podcast, please consider leaving a rating or review.

    • 14 min
    How Trader Joe's Defeated Choice Overload

    How Trader Joe's Defeated Choice Overload

    People love Trader Joe's. Calling it a cult brand might be an underestimation of people's love for this quirky speciality grocery store chain.

    But the interesting thing about Trader Joe’s is that while its only about one-third the size of an average American grocery store, it manages to outsell all other American grocery stores by square foot.

    Join me in this episode of the Choice Hacking podcast as we unpack the psychological and behavioral science principles that helped Trader Joe's gain a cult following, despite its small size, quirky customer experience, and limited stock.

    • 12 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

AwwwShucks1979 ,

Fantastic mini learning stories

Quickly becoming one of my favorites podcasts. I work in education & awareness of cyber risks for employees and have studied these concepts over the years. Great overviews!

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