Choice Hacking: The Marketing Psychology Podcast

Jennifer Clinehens
  • 5.0 (14)
  • MANAGEMENT
  • UPDATED DAILY

This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action… And how you can apply the same insights, even without a Fortune 500 budget. Expect bite-sized (Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner…. This podcast will change the way you think about marketing and business forever. “No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener

  1. APR 23

    Why Smart NFL Teams Make TERRIBLE Draft Decisions - And Lose $400M+ A Year Doing It

    Why the smartest people in the NFL keep making the dumbest decisions year after year... 👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons ⭐⭐⭐⭐ Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :) ⭐⭐⭐⭐⭐ ▪️▪️▪️▪️▪️ MORE FREE RESOURCES 👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow  👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/ WORK WITH ME 👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training 👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com 👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching ▪️▪️▪️▪️▪️ About Jen Clinehens (MS/MBA) 👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds) 💼 Founder of buyer psychology consultancy Choice Hacking 🇺🇸 American in the UK (Clients Everywhere) ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast ▪️▪️▪️▪️▪️ FIND US ON SOCIAL 👉 Website & Blog: www.choicehacking.com  👉 Instagram: https://www.instagram.com/choicehacking 👉 TikTok: https://www.tiktok.com/@choicehacking 👉 LinkedIn: https://www.linkedin.com/in/jenclinehens ▪️▪️▪️▪️▪️ Exploring the psychology behind NFL Draft busts. From confirmation bias and loss aversion to sunk cost traps, we break down the cognitive biases that lead NFL teams to terrible draft decisions and how you can avoid the same mistakes. ▪️▪️▪️▪️▪️ CHECK OUT MY YOUTUBE CHANNELS FOR MORE 👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whatmakesbuyerstick 👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking 👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba ★ Support this podcast ★

    10 min

  2. APR 14

    What Happened to Windows Phone? The UNTOLD Psychological Story Behind Microsoft's Biggest Failure

    Windows Phone did everything right and still lost - and it's all down to psychology... 👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons ⭐⭐⭐⭐ Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :) ⭐⭐⭐⭐⭐ ▪️▪️▪️▪️▪️ MORE FREE RESOURCES 👉 Want my 7 best tips for growing a $1M+ business? If so, get my FREE course https://choicehacking.link/grow  👉Get a FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/ WORK WITH ME 👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training 👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com 👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching ▪️▪️▪️▪️▪️ About Jen Clinehens (MS/MBA) 👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds) 💼 Founder of buyer psychology consultancy Choice Hacking 🇺🇸 American in the UK (Clients Everywhere) ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast ▪️▪️▪️▪️▪️ FIND US ON SOCIAL 👉 Website & Blog: www.choicehacking.com  👉 Instagram: https://www.instagram.com/choicehacking 👉 TikTok: https://www.tiktok.com/@choicehacking 👉 LinkedIn: https://www.linkedin.com/in/jenclinehens ▪️▪️▪️▪️▪️ The story behind Windows Phone's failure reveals powerful psychological traps like social proof, sunk cost fallacy, and network effects that kill great products. This breakdown explores how Microsoft's $7 billion Nokia bet, an empty app store, and default bias made even an award-winning smartphone OS impossible to save. ▪️▪️▪️▪️▪️ CHECK OUT MY YOUTUBE CHANNELS FOR MORE 👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whatmakesbuyerstick 👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking 👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba ★ Support this podcast ★

    15 min

  3. APR 9

    Social Proof, Revealed: The Real Reason This Marketing Psychology Principle Makes Buyers Trust & Buy From You - And Why Using It the Wrong Way Can Kill Your Brand

    Social proof is the most misunderstood principle in marketing psychology — and using it wrong could be costing your business $$$$ in lost sales... 👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons ▪️▪️▪️▪️▪️ MORE FREE RESOURCES 👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow  👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/ ⭐⭐⭐⭐ Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :) ⭐⭐⭐⭐⭐ WORK WITH ME 👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training 👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com 👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching ▪️▪️▪️▪️▪️ About Jen Clinehens (MS/MBA) 👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds) 💼 Founder of buyer psychology consultancy Choice Hacking 🇺🇸 American in the UK (Clients Everywhere) ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast ▪️▪️▪️▪️▪️ FIND US ON SOCIAL 👉 Website & Blog: www.choicehacking.com  👉 Instagram: https://www.instagram.com/choicehacking 👉 TikTok: https://www.tiktok.com/@choicehacking 👉 LinkedIn: https://www.linkedin.com/in/jenclinehens ▪️▪️▪️▪️▪️ In this podcast episode, marketing psychology expert Jen Clinehens (MS,MBA) explains how social proof builds trust and drives sales, but only when matched to your brand and buyer. Featuring real examples from Chanel, Apple iPod, Nike, and Stanley Cups, learn the three types of social proof and why using the wrong one can destroy your business. ▪️▪️▪️▪️▪️ CHECK OUT MY YOUTUBE CHANNELS FOR MORE 👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whypeoplebuystuff 👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking 👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba ★ Support this podcast ★

    13 min

  4. APR 2

    The Hidden Psychology That Makes SHEIN So Successful | How to create engaging shopping experiences without crossing ethical lines

    Why is Shein so successful? The answer, unsurprisingly, is down to some fascinating marketing psychology and behavioral science. In this episode, I break down the psychology behind Shein’s business model. If you want to understand how Shein turns browsing into buying, and how you can ethically apply their secrets to your own business, tune in.⭐⭐⭐⭐ Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :) ⭐⭐⭐⭐⭐ FREE RESOURCES ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons 👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow 👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/ ▪️▪️▪️▪️▪️ WORK WITH ME 👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training 👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com 👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching ▪️▪️▪️▪️▪️ About Jen Clinehens (MS/MBA) 👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds) 💼 Founder of buyer psychology consultancy Choice Hacking 🇺🇸 American in the UK (Clients Everywhere) ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast ▪️▪️▪️▪️▪️ FIND ME ON SOCIAL 👉 Website & Blog: www.choicehacking.com  👉 Instagram: https://www.instagram.com/choicehacking 👉 TikTok: https://www.tiktok.com/@choicehacking 👉 LinkedIn: https://www.linkedin.com/in/jenclinehens ▪️▪️▪️▪️▪️ CHECK OUT MY YOUTUBE CHANNELS FOR MORE 👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whypeoplebuystuff 👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba ★ Support this podcast ★

    13 min

  5. MAR 27

    What Happened to Sora? The UNTOLD Psychological Story Behind the Failure of OpenAI's Sora Video

    Sora shocked the world with hyper-realistic AI videos, but its sudden shutdown reveals a deeper story why even massive adoption couldn’t save it. In this breakdown, I unpack the psychology behind Sora’s collapse, from runaway costs and trust breakdowns to the behavioral traps that led OpenAI to pull the plug. ⭐⭐⭐⭐ Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :) ⭐⭐⭐⭐⭐ FREE RESOURCES ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons 👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow 👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/ ▪️▪️▪️▪️▪️ WORK WITH ME 👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training 👉 Want to start or grow your own consulting or coaching business? We can work together to install the Choice Hacking Model, a psychology-based business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com 👉 Get one-on-one coaching support to start and grow your own $1M+ expertise-based business: https://www.choicehacking.com/coaching ▪️▪️▪️▪️▪️ About Jen Clinehens (MS/MBA) 👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds) 💼 Founder of buyer psychology consultancy Choice Hacking 🇺🇸 American in the UK (Clients Everywhere) ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast ▪️▪️▪️▪️▪️ FIND US ON SOCIAL 👉 Website & Blog: www.choicehacking.com  👉 Instagram: https://www.instagram.com/choicehacking 👉 TikTok: https://www.tiktok.com/@choicehacking 👉 LinkedIn: https://www.linkedin.com/in/jenclinehens ▪️▪️▪️▪️▪️ CHECK OUT MY YOUTUBE CHANNELS FOR MORE Choice Hacking Podcast: https://www.youtube.com/@choicehacking Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba ★ Support this podcast ★

    11 min

  6. MAR 23

    The Hidden Psychology Saving CHIPOTLE’S Business Model (Even as Fast Food Prices Are Going Up)

    ⭐⭐⭐⭐ Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :) ⭐⭐⭐⭐⭐ FREE RESOURCES: ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons 👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow 👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/ ▪️▪️▪️▪️▪️ WORK WITH ME 👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training 👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com 👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching ▪️▪️▪️▪️▪️ About Jen Clinehens (MS/MBA): 👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds) 💼 Founder of buyer psychology consultancy Choice Hacking 🇺🇸 American in the UK (Clients Everywhere) ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast ▪️▪️▪️▪️▪️ FIND US ON SOCIAL 👉 Website & Blog: www.choicehacking.com  👉 Instagram: https://www.instagram.com/choicehacking 👉 TikTok: https://www.tiktok.com/@choicehacking 👉 LinkedIn: https://www.linkedin.com/in/jenclinehens ▪️▪️▪️▪️▪️ CHECK OUT MY YOUTUBE CHANNELS FOR MORE Choice Hacking Podcast: https://www.youtube.com/@choicehacking Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba ★ Support this podcast ★

    12 min

  7. FEB 20

    The Psychology Behind Liquid Death's Astonishing Growth | How to take on the big boys when you're a small (but mighty) brand

    ⭐⭐⭐⭐Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :)⭐⭐⭐⭐⭐FREE RESOURCES:➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons 👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow 👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/ ▪️▪️▪️▪️▪️ WORK WITH ME 👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com 👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching ▪️▪️▪️▪️▪️ About Jen Clinehens (MS/MBA): 👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds) 💼 Founder of buyer psychology consultancy Choice Hacking 🇺🇸 American in the UK (Clients Everywhere) ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast ▪️▪️▪️▪️▪️ FIND US ON SOCIAL 👉 Website & Blog: www.choicehacking.com  👉 Instagram: https://www.instagram.com/choicehacking 👉 TikTok: https://www.tiktok.com/@choicehacking 👉 LinkedIn: https://www.linkedin.com/in/jenclinehens ▪️▪️▪️▪️▪️ CHECK OUT MY YOUTUBE CHANNELS FOR MORE Choice Hacking Podcast: https://www.youtube.com/@choicehackingTurn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba ★ Support this podcast ★

    11 min

  8. FEB 15

    How Luxury Brands Use Psychology Against You (Hermes, Porsche, Ferrari, Rolex) | How to make people crave your products

    ⭐⭐⭐⭐ Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :) ⭐⭐⭐⭐⭐ FREE RESOURCES: ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choicehacking.com/billion-dollar-lessons 👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow 👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/ ▪️▪️▪️▪️▪️ WORK WITH ME 👉 Speaking, Corporate Training, & More: https://www.choicehacking.com/training 👉 Get your own Chief Business Copilot: https://www.chiefbusinesscopilot.com 👉 Get one-on-one support for your business: https://www.choicehacking.com/coaching ▪️▪️▪️▪️▪️ About Jen Clinehens (MS/MBA): 👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds) 💼 Founder of buyer psychology consultancy Choice Hacking 🇺🇸 American in the UK (Clients Everywhere) ➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast ▪️▪️▪️▪️▪️ FIND US ON SOCIAL 👉 Website & Blog: www.choicehacking.com  👉 Instagram: https://www.instagram.com/choicehacking 👉 TikTok: https://www.tiktok.com/@choicehacking 👉 LinkedIn: https://www.linkedin.com/in/jenclinehens ▪️▪️▪️▪️▪️ CHECK OUT MY YOUTUBE CHANNELS FOR MORE Choice Hacking Podcast: https://www.youtube.com/@choicehacking Turn Skills Into Sales: https://www.youtube.com/@jenclinehensmsmba ★ Support this podcast ★

    17 min
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5
out of 5
14 Ratings

About

This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action… And how you can apply the same insights, even without a Fortune 500 budget. Expect bite-sized (Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner…. This podcast will change the way you think about marketing and business forever. “No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener

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