Choice Hacking

Jennifer L. Clinehens
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Choice Hacking

Learn what makes buyers tick. In the Choice Hacking podcast, host Jen Clinehens dives into the psychology and behavioral science behind the world’s greatest business successes (and a few of the biggest failures, too) to help you grow your own business.

  1. 2일 전

    Greatest Hits: Part One - How Disney used psychology to become the happiest place on Earth

    In 1954, Walt Disney did something a little crazy. A successful filmmaker, he took a break from the movies and decided to create a theme park. Disney bought 160 acres in rural Anaheim, California, and started building Disneyland. Walt Disney had some ambitious ideas, so he assembled a team of “creative engineers” — called Imagineers — to get it done. While creating Disneyland (and later Disney World), the Imagineers developed a playbook for creating magical but effective customer experiences. Crystallized as “Mickey’s 10 Commandments” by Imagineer Marty Sklar, they’re a cheat sheet for creating a brand that people obsess over. But these principles aren’t just best practice — their effectiveness is also due to the psychological principles underlying each. Join me today as I explore some of the many ways DISNEY used psychology and behavioral science - consciously or not - to become the happiest place on Earth.

    14분

  2. 10월 29일

    How Psychology Saved Domino's Pizza

    In 2009, a viral video almost destroyed Domino's Pizza. But with some hard work, difficult choices, and a bit of psychology, they managed to go from being the world’s worst pizza chain to the biggest — with nearly 20,000 stores in 90 countries. Join me today as we unpack the psychology and behavioral science behind one of the biggest brand turnarounds in history - Dominos Pizza.

    12분

  3. 10월 8일

    Jo Malone: How a tiny perfume company used psychology to take over the world

    Jo Malone, a popular British perfume brand (also the name of its founder), wanted to crack the lucrative U.S. market. These days, Jo Malone is a part of the $52B beauty conglomerate Estée Lauder. But when it first tried to expand into the U.S. it was… a cult brand to put it politely. And they had the marketing budget to match: Zero. But Jo Malone managed to turn that true $0 marketing budget into an asset that catapulted the brand into the world’s most exclusive department stores - like Bergdorf’s in New York and Harrod’s in London. And that growth didn’t happen by accident. It was down to deeply understanding customers and  using behavioral science and psychology - consciously or not - to get people buying. Join me (Jen Clinehens) today as I unpack the psychology behind Jo Malone's massive success.

    12분

  4. 10월 1일

    How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day

    In 1982, an Austrian marketing executive named Dietrich Mateschitz flew to Thailand for a business trip. While searching for a remedy for his jet lag, he discovered a Thai energy drink called Krating Daeng that instantly cured him. Mateschitz knew he would have a hit on his hands if he repackaged the drink for the western market. Despite having an uphill battle on his hands, Mateschitz managed to make the product - now called Red Bull - a hit. Unsurprisingly, he used psychology and behavioral science to get there - knowingly or not. Join me today as I unpack the history of Red Bull, its innovative marketing approaches, and how understanding customer psychology made it a hit.

    10분

  5. 9월 24일

    Greatest Hits: The Psychology Behind the Failure of JC Penny

    In 2011, American retailer JCPenney was in big trouble. They needed a miracle, so they made a big bet on a new CEO - retail superstar Ron Johnson. An ambitious and accomplished retailer, Johnson made some bold moves with the JC Penny brand. And the result? Well, it was a huge failure. Unsurprisingly, there was some psychology and behavioral science to blame (whether Johnson knew it or not). Join me today as I unpack the failed rebrand of JCPenney - the psychological missteps and how overlooking customer psychology nearly killed the brand.

    13분

  6. 9월 17일

    The Psychology Behind the Rise of Liquid Death

    When people first see Liquid Death, they’re usually pretty curious. It doesn’t look like any other brand of water they’re used to seeing. At a glance its signature tallboy cans could easily pass for a can of beer. And that's exactly what its brand fans love. Join me today as I unpack how Liquid Death - one of the fastest growing CPG products, ever - used psychology and behavioral science (knowingly or not) to grow.

    10분

  7. 9월 10일

    Greatest Hits: How Target used psychology to perfect its experience

    American discount retailer Target has one of the most valuable and powerful brands on the planet. Their in-store customer experience has been described as a "mild high" by customers. They're so good at getting people to willingly - and happily - spend more than they intended that Urban Dictionary has coined this the Target Effect. In this episode, I'm unpacking the behavioral science and psychology principles that TARGET uses to create that "mild high" that makes people so addicted to their experience.

    12분

  8. 9월 3일

    How COURSERA made education (ethically) addictive

    In 2012, two Stanford University professors, Andrew Ng and Daphne Koller, recognized the potential of online learning to democratize higher education. So, they created Coursera, now one of the largest online learning platforms in the world with 148 million registered users. Like many online education platforms Coursera’s biggest struggle was with low course completion rates. A study by the Massachusetts Institute of Technology (MIT) found that online courses only have a 4% retention rate, on average. But Coursera’s paid course completion rate is an astonishing 55.4% - that’s 1285% higher than average online course platforms. How did they do it? With a bit of behavioral science and psychology of course - applied consciously or not - to their user experience.

    13분
모두 보기(78개)

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소개

Learn what makes buyers tick. In the Choice Hacking podcast, host Jen Clinehens dives into the psychology and behavioral science behind the world’s greatest business successes (and a few of the biggest failures, too) to help you grow your own business.

정보

  • 제작진
    Jennifer L. Clinehens
  • 방송 연도
    2020년 - 2024년
  • 에피소드
    78
  • 등급
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    © 2024 - Choice Hacking
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    Choice Hacking

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