33 min
How Ramsey Solutions Organizes Their Marketing Team for Fast Results w/Trey Sheneman B2B Growth
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- Marketing
In this episode, Dan Sanchez talks with Trey Sheneman who is an Executive Director of Marketing at Ramsey Solutions about how they are organizing their marketing teams to move fast.
In this episode, you'll discover:
Ramsey's approach to a matrix style organization
The squad marketing model that allows for the kind of cross-functional buy in that allows team to go fast.
How they layer Kanban on top to make for an agile environment.
How to get it started in your own department.
Trey's book recommendations:
Inspired: How to Create Tech Products Customers Love
Empowered: Ordinary People, Extraordinary Products
In this episode, Dan Sanchez talks with Trey Sheneman who is an Executive Director of Marketing at Ramsey Solutions about how they are organizing their marketing teams to move fast.
In this episode, you'll discover:
Ramsey's approach to a matrix style organization
The squad marketing model that allows for the kind of cross-functional buy in that allows team to go fast.
How they layer Kanban on top to make for an agile environment.
How to get it started in your own department.
Trey's book recommendations:
Inspired: How to Create Tech Products Customers Love
Empowered: Ordinary People, Extraordinary Products
33 min