How Rude Health Disrupted The Health Food Category and Built a +£20 million Household Brand - Camilla Barnard, Rude Health, co-founder‪.‬ HUNGRY.

In 2006, finally, something erupted.Health food was an imbroglio of crusty and boggey-fied, innocuous yet alienating food.Glib green and banal brown shelves had less personality than a broken Asthma pump in a hospital car park.A cacophony of precocious cardboard-with-a-conscience.In 2006, thankfully, a TECTONIC SHIFT ERUPTED!!!Lashings of lurid orange and green and pink and red lava spilled over supermarket shelves.A bombastic riot of eye-gorgingly-gorgeous products, coquettishly carousing yo...