26 min

How Saatva Mattress Reached $250m+ in Revenue Through Differentiation in a Crowded Industry - Ricky Joshi Minds of Ecommerce

    • Business

Ricky Joshi is co-founder of Saatva, one of the first and biggest direct-to-consumer mattress brands to emerge. In an industry where competition is tight, they've managed to grow exponentially over the years, now generating over $250M in annual revenue.

In this episode, we talk about how to differentiate in a crowded industry and how to shape your brand's messaging to be able to compete against other giants.

Ricky Joshi is co-founder of Saatva, one of the first and biggest direct-to-consumer mattress brands to emerge. In an industry where competition is tight, they've managed to grow exponentially over the years, now generating over $250M in annual revenue.

In this episode, we talk about how to differentiate in a crowded industry and how to shape your brand's messaging to be able to compete against other giants.

26 min

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