21 min
Google Analytics 4: How Should Marketers Approach it in 2021? Digital Marketing Troop
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- Marketing
Google Analytics 4 is the next version of their leading website analytics platform, Universal Analytics. Aside from prioritizing privacy of web users, it’s simply much different than what digital marketers are used to navigating. Ben Yehle, senior analytics account manager, explains the must-know information for digital marketers, including:
Changes in reporting, formatting, and defaults
Less default granularity in events
Expiration of user data and alternatives provided by Google
Ben addresses what to expect and how to adjust, giving you the edge in adopting Google Analytics 4.
Google Analytics 4 is the next version of their leading website analytics platform, Universal Analytics. Aside from prioritizing privacy of web users, it’s simply much different than what digital marketers are used to navigating. Ben Yehle, senior analytics account manager, explains the must-know information for digital marketers, including:
Changes in reporting, formatting, and defaults
Less default granularity in events
Expiration of user data and alternatives provided by Google
Ben addresses what to expect and how to adjust, giving you the edge in adopting Google Analytics 4.
21 min