How social media influencers can help your restaurant Take-Away with Sam Oches

In this episode of Take-Away with Sam Oches, Sam talks with Kate Finley, founder and CEO of Belle Communication, a PR and social media firm that is particularly focused on influencer campaigns. Kate joined the podcast to talk about influencer marketing and how restaurants can properly tap into this creative community in an authentic and profitable way.
In this conversation, you’ll find out why:
You should consider investing more in influencer relations than influencer marketingInfluencers aren’t just here to talk about your new productYou need some clear KPIs with your influencer strategySize doesn’t always matter with influencer audiencesInfluencers are creatives, so don’t box yourself in too much 
Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.