How Surgeons Should Market Their Specialty to Patients w/ Kim Rodgers of Medtronics Spine #129 Patient Convert Podcast: Healthcare Marketing Podcast

Today we had the pleasure of speaking with the Senior Product Manager of Medtronic Spine & Biologics, Kim Rodgers. Kim manages the digital direct to consumer (patient) marketing strategy for the US Marketing team. Strategies involve owned, earned, and paid media sources. 
Kim joins us today to discuss how you can improve your Google rankings by employing the tips and strategies she’ll share with us on this episode.
[00:01 – 12:20] Opening Segment

Kim Rodgers talks about her role in Medtronic

The biggest issues providers are facing when connecting with patients

The role that a practitioner’s website plays

How to know if your website is effective

The value of Google Analytics

Geolocation and Important Conversion Metrics 

Kim’s recommendations for better Search Engine Optimization

Google yourself – do some research

Consistency

[12:21 – 17:57] Increase Traffic to Your Business

Kim talks about Google My Business

Your gateway to being found locally through local search

The more you can fill-out and complete, the better you’re going to perform

[17:58 – 23:38] Reputation is Everything

We talk about the importance of REVIEWS to your business

Help patients decide if you’re the one they are looking for

Good reviews increase patient confidence and attract more consumers

Negative reviews help you grow as a business

Leverage software and technology

[23:39 – 30:25] Let Your Voice Be Heard

Kim talks about how providers can effectively get their voice out to the world

Social Media presence

Create a website that points back to the institution where they practice

Make sure that your field of expertise is showcased

[30:26 – 38:59] Closing Segment

Kim talks about the resources Medtronic provides to answer their clients’ questions and help them navigate the waters of healthcare evolution

Focus on how you’re being represented online

Create the foundation of your “house.”

Kim answers: How are you staying engaged during COVID with your team?

 
Tweetable Quotes:
“Reviews to me are very important because it shows that you’re real. It also is an extension of someone else’s experience and it’s building an advocacy for you.” – Kim Rodgers
“The last thing you want is for them to find you and get to your website and not feel confident that they’ve clicked that link and found the right person.” – Kim Rodgers
 
Resources Mentioned:

Google Analytics

Google My Business

Search Engine Optimization Definition

 
You can connect with Kim on LinkedIn. Visit their website https://www.medtronic.com/us-en/index.html

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