How To Add A Holiday Theme To Your "Story That Sells‪"‬ Strategic Storytelling

As a business, you choose how you will respond to what’s known as the “holiday season.” Will you incorporate themes into your marketing? Will you ignore it altogether? And what kinds of stories will you share?
One thing is for sure: As a small business, you respond differently from a big brand — companies that make sportswear, cola, and beer. They produce emotional, memorable commercials. Sometimes they generate controversy. 
As a small business, you operate differently. I explained this in a podcast that was released a few years ago. It still holds true today. The episode covers…
… examples of “big brand” marketing that aren’t useful for small businesses
…a discussion of story archetypes and how each archetype might incorporate holiday thees in content creation
…three tips for adding holiday themes to your marketing
…how to deal with sensitive topics that arise on holidays
RESOURCES
Story archetypes (FREE): http://cathygoodwin.com/arch
Branding with stories: http://mycopy.info/storybrand
My Halloween holiday-themed podcast
Story-selling vs. Story-telling: self-paced video course
Consultations for strategy and copywriting - Click here.