48 min

How to Align Marketing and Finance for Explosive Growth with Chris Schwalbach of AVL Growth Partners StrategyCast

    • Marketing

Dive into the art of smart spending in biz growth! Discover the secret sauce of aligning finance & marketing, mastering experiments, and avoiding costly missteps. Ready to revamp your strategy with insider CFO tricks?

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==
07:52 Navigating experiments and defining success for CFOs.10:30 Using data to make strategic decisions effectively.18:12 ABL Growth Partners holds a unique perspective.21:17 CFO logic challenged, infomercials took Beachbody to success.26:49 Data capture is essential in new experiments.31:44 Maintain focus by building reporting drumbeat.39:46 Welcoming challenges and learning from public experiments.43:56 Company shifted to middle market, saw success.45:16 Research essential for business success.
==Where You Can Find Us==
Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Dive into the art of smart spending in biz growth! Discover the secret sauce of aligning finance & marketing, mastering experiments, and avoiding costly missteps. Ready to revamp your strategy with insider CFO tricks?

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==
07:52 Navigating experiments and defining success for CFOs.10:30 Using data to make strategic decisions effectively.18:12 ABL Growth Partners holds a unique perspective.21:17 CFO logic challenged, infomercials took Beachbody to success.26:49 Data capture is essential in new experiments.31:44 Maintain focus by building reporting drumbeat.39:46 Welcoming challenges and learning from public experiments.43:56 Company shifted to middle market, saw success.45:16 Research essential for business success.
==Where You Can Find Us==
Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast
==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

48 min