33 min
How to Attribute Content to Revenue The B2B Mix Show
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- Marketing
Do you struggle to demonstrate your content's effectiveness? Are you trying to attribute revenue to your content efforts? Our guest, Steffen Hedebrandt, CMO of Dreamdata [https://dreamdata.io/], is the expert you need to connect with.
In this episode, Steffen joins us to discuss:
* the importance of building a revenue-focused content marketing plan
* why you should view the impact of content touches throughout buyer journey stages (rather than "last" or "first" touch only
* how this approach can help guide and justify time, resources, and spend on content marketing
About Steffen Hedebrandt
Steffen Hedebrandt, Chief Marketing Officer at Dreamdata a Revenue Attribution Platform that collects, joins and cleans all data to give an insightful value to your business.
Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart and loves all parts of scaling the commercial side of a business.
A notorious growth hacker with a successful track record of scaling businesses and building teams at Upwork and Airtame, Steffen knows the pain points of rapidly scaling marketing and growth firsthand.
Want to connect with Steffen?
Find him on LinkedIn at https://www.linkedin.com/in/steffenhedebrandt/.
About The B2B Mix
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix [https://theb2bmix.com/] agency. Need help with your B2B online presence? Let's talk!
Connect with us on social media:The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]
Do you struggle to demonstrate your content's effectiveness? Are you trying to attribute revenue to your content efforts? Our guest, Steffen Hedebrandt, CMO of Dreamdata [https://dreamdata.io/], is the expert you need to connect with.
In this episode, Steffen joins us to discuss:
* the importance of building a revenue-focused content marketing plan
* why you should view the impact of content touches throughout buyer journey stages (rather than "last" or "first" touch only
* how this approach can help guide and justify time, resources, and spend on content marketing
About Steffen Hedebrandt
Steffen Hedebrandt, Chief Marketing Officer at Dreamdata a Revenue Attribution Platform that collects, joins and cleans all data to give an insightful value to your business.
Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart and loves all parts of scaling the commercial side of a business.
A notorious growth hacker with a successful track record of scaling businesses and building teams at Upwork and Airtame, Steffen knows the pain points of rapidly scaling marketing and growth firsthand.
Want to connect with Steffen?
Find him on LinkedIn at https://www.linkedin.com/in/steffenhedebrandt/.
About The B2B Mix
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix [https://theb2bmix.com/] agency. Need help with your B2B online presence? Let's talk!
Connect with us on social media:The B2B Mix Show — Twitter [https://twitter.com/B2BMixShow], Instagram [https://www.instagram.com/b2bmixshow/], LinkedIn [https://www.linkedin.com/showcase/the-marketing-mix-podcast], Facebook [https://www.facebook.com/B2BMixShow/]Stacy Jackson — Twitter [https://twitter.com/Stacy_Jax], LinkedIn [https://www.linkedin.com/in/stacyjax/]Alanna Jackson — Twitter [https://twitter.com/Alanna_Jax], LinkedIn [https://www.linkedin.com/in/alannajax/]
33 min