53 episodes

Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand.

(Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)

The B2B Mix Show Stacy Jackson | Alanna Jackson

    • Business
    • 5.0, 6 Ratings

Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand.

(Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)

    Content Curation and Account-Based Marketing

    Content Curation and Account-Based Marketing

    In this episode, we welcome back Scott Rogerson, CEO of UpContent. This time we're talking about more than just curating content. We're discussing content curation's role in account-based marketing (ABM).

    Scott shares his insights and tips on:


    using curation tools to listen for actionable content -- sales triggers -- as well as listening for news to keep your team up-to-date on target accounts

    leveraging curated content in social media to attract and engage with your target accounts

    how to incorporate curated content into an account-based microsite, blog, or newsletter

    what tools to consider for ABM-related content efforts

    and more


    Also, don't miss Scott's answer to his just-for-fun question. It involves a protective mother giraffe!

    Connect with Scott online:


    https://twitter.com/scottarogerson

    https://www.linkedin.com/in/scottarogerson/

    upcontent.com


    __

    About The B2B Mix Show:

    The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!

    Connect with us on social media:

    The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook

    Stacy Jackson — Twitter, LinkedIn

    Alanna Jackson — Twitter, LinkedIn


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 39 min
    Email Copywriting Insights & Tips with Kelly Forst of Aweber

    Email Copywriting Insights & Tips with Kelly Forst of Aweber

    Marketers, do you ever wonder if there's a magic word count for your emails? Interested in what the top marketing experts are doing with their subject lines? Our guest has some advice to share with you.

    In this episode, we talk with Kelly Forst, a marketing communications specialist with Aweber, one of the world's leading email marketing and automation platforms. Kelly talks through what Aweber discovered after analyzing 1,000 emails from 100 expert email marketers--think Neil Patel, Ann Handley, Content Marketing Institute, among others.

    We discuss:


    body copy word count
    subject line character count
    emojis in subject lines
    capitalization in subject lines
    A/B testing
    and more

    Want to connect with Kelly online?

    Twitter: https://twitter.com/kellyaforst

    LinkedIn: https://www.linkedin.com/in/kellyforst/

    __

    About The B2B Mix Show:

    The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!

    Connect with us on social media:

    The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook

    Stacy Jackson — Twitter, LinkedIn

    Alanna Jackson — Twitter, LinkedIn




    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 29 min
    Executive Coaching for CMOs

    Executive Coaching for CMOs

    If you're a CMO or someone who has the C-Suite as part of your career path goals, we've got an episode for you. We spoke with Julie Zadow, CMO in Residence for Demand Spring, on the topic of executive coaching for CMOs.

    Julie breaks down how CMOs can benefit from an executive coaching relationship. We discuss:


    observations about interest in executive coaching in 2020
    how coaches and mentors are different and what season of your career warrants coaching
    why an external confidante is so important
    how a coach can help a CMO take his or her organization to the next level
    the personal benefits of a coaching relationship when it comes to getting nudged out of your comfort zone or working on your emotional intelligence 
    And more

    Want to connect with Julie?

    You can email Julie (listen to the episode to grab that email address) or reach out to her on LinkedIn.

    __

    About The B2B Mix Show:

    The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!

    Connect with us on social media:

    The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook

    Stacy Jackson — Twitter, LinkedIn

    Alanna Jackson — Twitter, LinkedIn


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 33 min
    Building and Maintaining Relationships with Freelancers

    Building and Maintaining Relationships with Freelancers

    For some companies, it's hard to get everything done in a business without a little outside help. Freelancers can be a great addition to your team for those extra resources needed to get the job done. We spoke to George Papadeas from The HOTH, a white label SEO service built specifically for agencies, in-house SEOs, and affiliates. The HOTH works with many freelancers daily and knows what it takes to be successful when working with freelancers.

    In this episode, you'll learn:


    how to find the right freelancers and the approach companies need to use to find them
    how to budget for the right talent - setting budgeting expectations and being fair in your payment practices
    how to set the right communication framework
    how to ensure you're respecting their boundaries as a contracted resource while also making them feel welcome and appreciated
    how to follow state laws when it comes to treating freelancers as employees (i.e. California AB5 law)
    and more

    Connect with George to learn more about working with freelancers:

    Social - LinkedIn

    Email - george@thehoth.com

    Website - The Hoth

    __

    About The B2B Mix Show:

    The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!

    Connect with us on social media:

    The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook

    Stacy Jackson — Twitter, LinkedIn

    Alanna Jackson — Twitter, LinkedIn



    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 31 min
    Using Podcast Guesting to Scale Your Business

    Using Podcast Guesting to Scale Your Business

    Entrepreneurs, executives, and marketers -- are you using podcast guesting as a strategy to build your personal or company brand? If not, you're missing out. We spoke with Jessica Rhodes, founder of Interview Connections, to bring expert advice to those of you who are interested in starting a podcast guesting strategy.

    In this episode, Jessica shares:


    What led her to start Interview Connections
    Why being a podcast guest, versus starting your own show, is a great way to get started with podcasting
    How to begin defining your podcast guesting strategy
    What typical pitfalls and challenges newcomers should be aware of
    The type of backend systems you should have in place
    The most common mistakes newcomers make when it comes to podcast guesting
    Tips for calls-to-action when your goal is to get new business
    The typical timeframe for seeing an ROI from podcast guesting

    Want to connect with Jessica and learn more about podcast guesting? Join her Facebook Group, Guest Expert Profit Lab, a group for entrepreneurs doing at least six-figures in revenue. 

    __

    About The B2B Mix Show:

    The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!

    Connect with us on social media:

    The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook

    Stacy Jackson -- Twitter, LinkedIn

    Alanna Jackson -- Twitter, LinkedIn


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 31 min
    Social Media in the C-Suite

    Social Media in the C-Suite

    Executives, are you still not active on social media? Marketers, are you frustrated that your C-Suite isn't helping support the brand on social? Then this episode is for you.

    In this episode, we speak with Brandon Lee, the Founder & CEO of Yip Yip, Inc., and FunnelAmplified. He’s a serial business builder who specializes in creating companies that help businesses increase revenues through personalized communication systems.  Brandon developed and continues to use a framework called Liked; Trusted & Remembered to help companies and professional service providers grow their business by starting new relationships and nurturing existing relationships.

    Brandon shares his experience and insights with us to talk about how and why C-level executives should be embracing social media.

    Want to connect with Brandon online? Reach him on LinkedIn or via FunnelAmplified or Yip Yip.

    __

    About The B2B Mix Show:

    The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!

    Connect with us on social media:

    The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook

    Stacy Jackson -- Twitter, LinkedIn

    Alanna Jackson -- Twitter, LinkedIn


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 43 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

apepper728 ,

Excellent podcast!!!

Wow! These two know what's going on! Just when I thought marketing may not be as helpful to me, I found myself hooked! These ladies have relevant topics and they're just interesting to listen to.

meaghmL ,

Expert B2B marketing insights with some sisterly banter

I love listening to the B2B Mix Show and hearing tips and best practices from leaders in B2B marketing! Alanna and Stacy are great hosts and make me feel like I'm sitting in the same room with them and their guests. It's fun to hear them play off of one another during their interviews too. The sisterly love is real!

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