How to Avoid the 3 Most Common Selling Mistakes in your Business Your Success Frequency

 
Do you remember those books of mazes from childhood? The ones where you’d start at one end, then have to navigate your way through a series of obstacles to get to the other side?
 
I like to think of (and teach!) the selling process like those maze games. Not only is it such an accurate visual, but by gamifying it, sales automatically become way more fun. 
 
Selling doesn't need to feel icky or uncomfortable. In fact, if selling feels that way to you, then you're doing it wrong.
 
If you want to make more sales this month, this week, or even today, then this new post is for you!
 
Read on to learn how to identify the common selling mistakes service-based business owners and coaches make, and how to avoid them in your business to create the outcomes you desire.



Navigating the Sales Maze
 
Much like the maze games, when you’re selling, you start at one end with your prospects with the goal of coming out at the other end with them as your customers. You may hit walls or obstacles along the way, you may even need to backtrack at times, but you’ve got to keep going, searching for alternative routes. 
 
If you're someone like me who really manages and thinks about using their energy strategically, then you may put a little bit more effort in upfront to figure out your game plan to get to the end goal, versus just trying to go through the maze haphazardly. When you learn from the mistakes of others, and you navigate the sales maze with intention, focus, and a strong desire to close, then you can reach your destination, aka the sale, more efficiently. 
 
I make a lot of high ticket sales. And that requires focus and intention to navigate the maze. Sometimes I come up against a wall that I didn't even know was there… I come up against a prospect's obstacle because I didn’t dig deep enough at the start, so I didn’t know it existed. And this is key, whether you’re selling low, mid, or high ticket offers: You need to understand your prospect’s motives for buying. You need to uncover their reason for why they want to make the purchase and what may prevent them from doing so. These are the potential obstacles that you need to help them overcome. This is the sales maze. And if you treat it like the game it is, it can be incredibly FUN. 
 
Avoiding the 3 Common Selling Mistakes 
 
I'm going to give you the 3 common mistakes that service-based business owners and coaches make. And of course, I'm not just going to give you the mistakes, but I will also share ways to avoid them. 
 
Mistake #1: Not being confident in your offer’s value 
 
Now, notice I didn't say “in YOUR value.” While being confident in yourself and the value you bring to the table is a foundational component, often what ends up happening is the value of your offer gets lost in the process. Both matter, but you and your offer are two separate identities. 
 
The key to your prospect is the results you are going to bring to them through your offer. We have a tendency to make things about ourselves when in reality, it's not about us. So stop making it about you, and start making it about them. Stop making the sale about you and start making the outcome the focus of the sale. What happens after they purchase? When you focus on your prospect’s outcomes, you take yourself out of the equation. 
 
The minute you believe in the value of your offer -  of your product or service - then you're able to communicate that value naturally and authentically, with believability. And that energy gets transferred to your prospect like a magic wish. It's really freakin’ powerful. 



Mistake #2: Focusing too much on selling, rather than relationship-building
 
Some people actually focus too much on selling. What do I mean by that? They're not focused on relationship-building, they're focused solely on selling. I want you to ask yourself, Is my focus consumed by the transaction? 
 
You may feel as though