How to Build Engaging Communities and Convert Trolls into Avid Fans with Kaiju Capital Management's Amy Vernon PR 360

In This Episode…We talk with Amy Vernon, Director, Brand & Digital Strategy for Kaiju Capital Management, about online communities. We discuss how to build highly engaged communities, how to build internal communities, how to turn trolls into fans, and owning versus renting for online platforms.
 
 
Show Notes
·      [00:56] Are you a coffee or tea drinker?
·      [01:05] Do you have any favorite coffee brands?
·      [02:11] Can you summarize your expertise?
·      [03:41] How do you create highly engaged communities?
·      [06:30] How do PR pros strategize to build a great internal community?
·      [10:53] Does it seem like PR pros have to diversify content more and more?
·      [14:18] How do you turn trolls into avid readers?
·      [19:07] Basically be a part of meme culture?
·      [23:57] Do you think the future of community building is in discord, slack, etc?
·      [27:40] PR pros should have their space and still be on other platforms?
·      [32:09] Fun question: If you could create a better tool for creating communities, how would you go about it?
·      [34:02] Final thoughts
People and Companies, We Mentioned in the Show· Amy Vernon was our guest today

Episode Length: 35:23Thanks so much for tuning in. Join us again next week for another episode!
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