19 min
How to Create Emotional Branding Campaigns that Win Millions of New Customers Remarkable Marketing Podcast
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- Marketing
How do you create successful brand campaigns that win millions of customerIn this episode, marketing expert Reid shares his journey from an advertising copywriter to an executive creative director, working with renowned brands. He highlights a transformative marketing campaign for H&R Block, emphasizing the importance of emotional connection and human insight in branding. Reid illustrates how the campaign leveraged the concept of having 'people' to support middle Americans with their taxe...
How do you create successful brand campaigns that win millions of customerIn this episode, marketing expert Reid shares his journey from an advertising copywriter to an executive creative director, working with renowned brands. He highlights a transformative marketing campaign for H&R Block, emphasizing the importance of emotional connection and human insight in branding. Reid illustrates how the campaign leveraged the concept of having 'people' to support middle Americans with their taxe...
19 min