Remarkable Marketing Podcast Eric Eden

Send us a Text Message.It's the Golden Era of Storytelling in Marketing from Super Bowl Ads to Social MediaHow can marketers take advantage of the unique time we are living in where great storytelling in marketing can be the game changer?In this episode, marketing expert John Bohan, who has collaborated with over 250 renowned brands including Dreamworks, Toyota, and Intel, discusses the essential elements of great storytelling in marketing. John emphasizes the importance of creating entertain...

Send us a Text Message.Today we tackle the topic of how business owners with limited resources can come up with the right marketing strategy - especially when there are so many options for marketing investments it's overwhelming.In this episode, Kristi Mitchell, a fractional CMO and seasoned marketing strategist, shares her insights on developing effective marketing strategies for businesses, especially the 6 million small businesses in the US. Kristi emphasizes the importance of moving beyon...

Send us a Text Message.Unlock the mystery behind your marketing efforts and discover how every dollar spent can be traced back to tangible results. Get ready to transform your business's approach to lead generation with CRM guru Jason Kramer of Cultivize, who joins us to reveal the secrets to plugging lead leakages and mastering marketing attribution. With Jason's expertise, we dissect the critical mistakes companies make when marketing spend goes unmeasured and the power of CRM systems in ca...

Send us a Text Message.Today we explore how to run epic digital marketing campaigns with great resultsIn this episode, digital marketing guru Chris Rodriguez shares his journey from guerrilla marketing in the entertainment industry to becoming a tech startup marketing specialist. With over two decades of experience, Chris discusses his pivotal role in a high-performing Kevin Durant advertising campaign, highlighting its success as the highest performing in NBA Top Shot's history. He emphasize...

Send us a Text Message.Today's episode will make you think differently about the power of simplicity in messaging and how to achieve it.In this episode, Eric interviews Ben Guttmann, an accomplished author, marketer, messaging expert, and professor, to discuss the importance of clear and simple messaging in effective communication. Ben shares insights from his book, 'Simply Put: Why Clear Messages Win and How to Design Them,' which highlights his journey from running a marketing agency to exp...

Send us a Text Message.How Building a Strong Personal Brand Enabled an Executive to become the number one social seller at IBMIn this episode, Victoria Pelletier, a 3X author, consultant, marketer, and renowned public speaker discusses the importance of personal branding and self-marketing. She shares her story about becoming IBM's number one social seller worldwide, emphasizing the long-term effort and strategic planning involved in building a powerful personal brand. Victoria details ...