14 min
Simply Put: Why Clear Messages Win – and How to Design Them Remarkable Marketing Podcast
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- Marketing
Today's episode will make you think differently about the power of simplicity in messaging and how to achieve it.In this episode, Eric interviews Ben Guttmann, an accomplished author, marketer, messaging expert, and professor, to discuss the importance of clear and simple messaging in effective communication. Ben shares insights from his book, 'Simply Put: Why Clear Messages Win and How to Design Them,' which highlights his journey from running a marketing agency to exploring the science behi...
Today's episode will make you think differently about the power of simplicity in messaging and how to achieve it.In this episode, Eric interviews Ben Guttmann, an accomplished author, marketer, messaging expert, and professor, to discuss the importance of clear and simple messaging in effective communication. Ben shares insights from his book, 'Simply Put: Why Clear Messages Win and How to Design Them,' which highlights his journey from running a marketing agency to exploring the science behi...
14 min