How to Create Marketing and Sales Alignment Positioning with April Dunford

Today, I go deep on how to approach aligning your marketing and sales teams. It’s a topic I repeatedly hear most companies struggling with, and I’m excited to discuss the following:


The definition of what a good lead is 
How to get marketing and sales to collaborate on a sales pitch
The importance of incorporating a sales pitch testing protocol 
Why you need structure to bring together marketing, sales, and product teams

We’re getting so close to the launch of my next book, Sales Pitch! You can pre-order it today on Amazon with the links below: 

Amazon Canada

Amazon USA

Amazon UK

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If you want to skip ahead:

(00:00) Welcome and new book

(01:05) Marketing and sales alignment

(02:17) What is a good lead

(06:10) How marketing builds sales pitches

(09:05) Bringing marketing, sales, product, and executives together to craft positioning 

(13:40) Create a sales pitch testing protocol 

(20:19) Before you bring teams together, make sure you have structure 

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Where To Find April Dunford:

Podcast Website: https://www.positioning.show/ 

Personal Website: https://www.aprildunford.com/ 

LinkedIn: https://www.linkedin.com/in/aprildunford/ 

Instagram: https://www.instagram.com/aprildunford/ 

Twitter: https://twitter.com/aprildunford

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Production and marketing by https://penname.co/