In this episode, Thiago de Carvalho joins me to talk about designing your marketing materials that speak to your ideal client.
Thiago de Carvalho is an award-winning creative specialist with over 20+ years of experience leading user experiences and visual engagement campaigns on the publisher, agency, and client sides. He has delivered major marketing campaigns for brands like Coca-Cola, Samsung, and Red Bull by translating business needs into effective design solutions.
After successfully exiting both a digital agency and an advertising publication he founded, he launched Deer Designer - a premium on-demand design service that helps anyone in need of design work by giving them a professional team to do all their design work for a flat monthly fee.
Thiago gives listeners actionable tips on:
[1:10] Why DIY design always work
[6:50] The difference between DIY and a design team
[9:50] Learning from failure and the importance of revisions
[14:15] Handling when clients ask for a revision you may not agree with
[19:55] How does focusing your design on your client and your process of work happen
[22:35] What can erode trust with a client
[24:50] Example of design gone wrong
[29:15] The misconception of more is better, especially with writing
[34:50] Thiago’s book review
[39:50] One big takeaway from this episode
Resources mentioned in this episode:
Buy Back Your Time by Dan Martell
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