36 min
How to Develop a Brand Style with Tanya Smith Keep What You Earn
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- Entrepreneurship
Branding your business is an important part of your professional image and marketing success. That said, there is often little thought put into how a logo or an image aligns with the mission of the business, especially for small businesses where the owner designs it themselves. Though there is nothing wrong with this approach, it can make it more challenging for you to establish your brand position and attract your ideal clients. Tanya Smith joins me today to share her expertise on branding your business and the importance of having a brand image that aligns with your mission and vision.
Tanya Goodall Smith is a highly sought-after branding and visual communications expert, founder of WorkStory Creative™, and a Certified Personal Branding Strategist for Brand Builders Group. Over the last 20 years, she’s worked with hundreds of internationally renowned brands, including GUESS, HP, Microsoft, Gary John Bishop, and The Life Coach School, to develop and improve their brand assets.
What you’ll hear in this episode:
[2:38] What does a branding expert actually help people do?
[5:22] What are some visual cues that are often communicated through brand colors and fonts?
[11:22] How do you get people who have never vocalized their brand identity to get it into words?
[14:19] When should businesses invest the time to develop a brand style?
[17:30] What are some things to consider before doing a brand photo shoot that will take it to the next level?
[23:12] How do you find the correct brand designer to work with?
[31:01] What is the difference between a personal brand and a professional brand?
Connect with Tanya:
workstorycreative.com
* Related episodes:
Building Authentic Relationships in Business with Barb Betts
How to Network if You Hate Networking Events
Revenue Goals That Actually Move the Needle
Tactical Resources:
5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh
Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa
Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash
Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide
CFO Power Session: Text POWER to 860-609-6374
See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator
Additional Resources:
Find everything you need at https://www.keepwhatyouearn.com
Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa
Hire us: https://www.fitnancialsolutions.com/accounting
Find me on IG https://www.instagram.com/shannonkweinstein/
Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
Branding your business is an important part of your professional image and marketing success. That said, there is often little thought put into how a logo or an image aligns with the mission of the business, especially for small businesses where the owner designs it themselves. Though there is nothing wrong with this approach, it can make it more challenging for you to establish your brand position and attract your ideal clients. Tanya Smith joins me today to share her expertise on branding your business and the importance of having a brand image that aligns with your mission and vision.
Tanya Goodall Smith is a highly sought-after branding and visual communications expert, founder of WorkStory Creative™, and a Certified Personal Branding Strategist for Brand Builders Group. Over the last 20 years, she’s worked with hundreds of internationally renowned brands, including GUESS, HP, Microsoft, Gary John Bishop, and The Life Coach School, to develop and improve their brand assets.
What you’ll hear in this episode:
[2:38] What does a branding expert actually help people do?
[5:22] What are some visual cues that are often communicated through brand colors and fonts?
[11:22] How do you get people who have never vocalized their brand identity to get it into words?
[14:19] When should businesses invest the time to develop a brand style?
[17:30] What are some things to consider before doing a brand photo shoot that will take it to the next level?
[23:12] How do you find the correct brand designer to work with?
[31:01] What is the difference between a personal brand and a professional brand?
Connect with Tanya:
workstorycreative.com
* Related episodes:
Building Authentic Relationships in Business with Barb Betts
How to Network if You Hate Networking Events
Revenue Goals That Actually Move the Needle
Tactical Resources:
5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh
Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa
Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash
Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide
CFO Power Session: Text POWER to 860-609-6374
See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator
Additional Resources:
Find everything you need at https://www.keepwhatyouearn.com
Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa
Hire us: https://www.fitnancialsolutions.com/accounting
Find me on IG https://www.instagram.com/shannonkweinstein/
Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
36 min