39 min
How to Feed the UGC Machine Retail Remix
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- Business
We’ve all seen the data: when brands share user-generated content (UGC), consumers trust them more and, in turn, are more likely to make a purchase.
As VP of Marketing for ResellerRatings, Christina Kay lives and breathes UGC. During this week’s Retail Remix, she shares her perspectives on how UGC is driving the future of social commerce.
We’ve all seen the data: when brands share user-generated content (UGC), consumers trust them more and, in turn, are more likely to make a purchase.
As VP of Marketing for ResellerRatings, Christina Kay lives and breathes UGC. During this week’s Retail Remix, she shares her perspectives on how UGC is driving the future of social commerce.
39 min