The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.
Mastering the Growing Ecommerce Universe
As the ecommerce universe expands, brands and retailers have more opportunities to reach and sell to consumers. Although digital channels can help companies realize a lot of value, they also can create a lot of complexity, especially because all of these different channels have different data requirements and content best practices.
Greg Ives and Bradley Hearn of ChannelAdvisor have seen this complexity first-hand and have guided B2C companies as they strive to bridge their owned ecommerce sites, marketplaces, social platforms and more.
How Samsung is Removing Friction from Retail Experiences
Digital channels are so powerful for retailers because they offer a wealth of data about how consumers are interacting with content, products, offers and more. As digital gets more embedded into our everyday lives, retailers are using technology and data-powered solutions to support their goals.
Can Digital Twins Solve Retail’s Fit Problem?
Fit is a leading cause for product returns. And as consumers shop more online and via their mobile device, they want to ensure they’re selecting the right products and sizes for their needs. Sure, there are many fit tools out there, but FIT:MATCH was designed to add more dimension (literally) to the process, creating more accurate fit recommendations and better curation for consumers.
What Makes Italic’s Marketplace Shine?
It seems like any retailer can open a marketplace today...and many are. As the space becomes more crowded, these platforms need to work harder to stand out.
That’s why Italic is leaning into a very specific value proposition: A vertically integrated model that gives consumers access to luxury-grade products at a fraction of the price.
How to Feed the UGC Machine
We’ve all seen the data: when brands share user-generated content (UGC), consumers trust them more and, in turn, are more likely to make a purchase.
As VP of Marketing for ResellerRatings, Christina Kay lives and breathes UGC. During this week’s Retail Remix, she shares her perspectives on how UGC is driving the future of social commerce.
How Caraway is Owning the ‘Clean Cooking’ Space
After his own scary experience with Teflon poisoning, Jordan Nathan started Caraway to provide a safe cookware option for consumers. But little did Jordan know, shortly after he started his company, the world would be spending a lot more time at home.