203 episodes

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

Retail Remix Retail TouchPoints

    • Business
    • 4.7 • 7 Ratings

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

    Are Brands Closing the Connected Retail Gap?

    Are Brands Closing the Connected Retail Gap?

    Up to 81% of consumers say they prefer to shop with brands and retailers that have both online and offline channels, according to CI&T’s latest Connected Retail Report. 

    This data point may not be surprising most, but it’s the underpinning of a lot of new trends around how consumers browse, compare and purchase products across channels, and Melissa Minkow, the author of the report, sits down with host Alicia Esposito to dig into the key takeaways, including: 
    Whether price-conscious consumers are willing to sacrifice their experience for a good deal; 
    How consumers’ evolved omnichannel priorities will influence brand investments; and
    How consumers want to use artificial intelligence (AI) tools to support their shopping behaviors. RELATED LINKS
    Learn more about CI&TDownload a copy of the 2024 Connected Retail ReportRead the article highlighting key takeawaysConnect with Melissa on Linkedin
    CI&T's Connected Retail Report
    Get your copy of CI&T's fourth annual Connected Retail report to learn how brands are keeping pace with consumers' evolved needs and expectations.

    • 21 min
    Expanding the Retail Talent Pipeline

    Expanding the Retail Talent Pipeline

    Ron Thurston turned his passion for retail into the book Retail Pride and podcast series Retail in America. Now, he's turning his learnings speaking with retail leaders, associates and emerging talent alike into a new company: OSSY. 
    During this episode of Retail Remix, he reflects on how his career pivot over the past three years has brought him to founding OSSY. He discusses: 
    What’s “broken” in retailers’ approach to talent acquisition and hiring; The hidden biases in the recruitment process; Why it’s time for retailers to rethink talent progression and training; and How OSSY is designed to empower emerging retail talent to take charge of their careers. RELATED LINKS
    Connect with Ron Thurston on LinkedInLearn more about OSSYFollow Retail Pride on InstagramListen to our previous episode with Ron
    CI&T's Connected Retail Report
    Get your copy of CI&T's fourth annual Connected Retail report to learn how brands are keeping pace with consumers' evolved needs and expectations.

    • 28 min
    Embracing Gen AI for Creative Impact

    Embracing Gen AI for Creative Impact

    Although generative AI has the power to shake up all retail functions, early use cases and success stories suggest that marketing, content and ecommerce teams have the most to gain. These teams are feeling more pressure to create relevant, impactful and on-brand content. Gen AI will allow them to accomplish all of this — and at scale. During this episode of Retail Remix, Alicia Esposito explores the opportunities for brands and retailers with Michelle Bacharach, Co-founder and CEO of FindMine. They discuss:
    How Gen AI can support the creative process, from ideation to execution;Tips for balancing the efficiency and automation of Gen AI with the need for creative, high-touch branded content; andHow the rise of Gen AI will influence the way brands build, empower and inspire teams across business functions.RELATED LINKS
    Learn more about FindMineExplore the latest in Gen AI trends and use cases on Retail TouchPointsRead our multi-part series on AI use cases
    CI&T's Connected Retail Report
    Get your copy of CI&T's fourth annual Connected Retail report to learn how brands are keeping pace with consumers' evolved needs and expectations.

    • 46 min
    How Can Brands Elevate Their Stories in Stores?

    How Can Brands Elevate Their Stories in Stores?

    Digital channels and platforms make it easier for brand leaders to create and amplify stories at scale. However, many retail executives have learned that despite its power, digital can never replace the distinct value of physical environments.
    That’s why brands like Adidas, Converse, The North Face and Vans have tapped Starch Creative, a creative agency that specializes in bringing compelling brands into physical spaces. During this episode of Retail Remix, CEO Brandon Ball weighs in on:
    How brand leaders are developing brick-and-mortar objectives and establishing measures of success;Why brick-and-mortar stores have evolved from commerce destinations into community spaces;How brands can effectively bring powerful digital stories into physical stores to create unified customer experiences.RELATED LINKS
    Learn more about Starch CreativeGet the latest store design news and trend articlesGet expert insights on the future of in-store innovation
    CI&T's Connected Retail Report
    Get your copy of CI&T's fourth annual Connected Retail report to learn how brands are keeping pace with consumers' evolved needs and expectations.

    • 35 min
    The Booth and Beyond: What NRF 2024 Tells Us About the State of the Industry

    The Booth and Beyond: What NRF 2024 Tells Us About the State of the Industry

    The National Retail Federation drew 40,000+ attendees from across the retail realm who were eager to explore the hottest trends and tech — from AI to retail media and in-store optimization.
    During this week’s Retail Remix, host Alicia Esposito recaps the Big Show with Nicole Silberstein, Ecommerce Editor for Retail TouchPoints, and Phillip Jackson, Co-founder of Future Commerce, including how the event could be an indicator for future retail tech investments and the sectors that will see traction in 2024. The panel also discuss some key themes and takeaways from the show, including:
    The digitization (and monetization) of the store and what it means for the tech landscape; The big rebranding moment of the metaverse — and the emerging brand opportunity within gaming platforms; How the evolution of shoppable TV and other “contextual commerce” vehicles will shape the future of retail; and How the hyper-personalization of retail experiences will impact our shared experience as shoppers.RELATED LINKS
    Learn more and subscribe to Retail TouchPointsLearn more and subscribe to Future Commerce
    CI&T's Connected Retail Report
    Get your copy of CI&T's fourth annual Connected Retail report to learn how brands are keeping pace with consumers' evolved needs and expectations.

    • 39 min
    How Albertsons Media Collective is Driving Retail Media’s Evolution

    How Albertsons Media Collective is Driving Retail Media’s Evolution

    Over the course of his 20-year career, Harvey Ma has held roles at NielsenIQ and Roundel, the in-house marketing and advertising agency for Target. He also held several leadership positions at Target spanning marketing, merchandising and negotiations. Now, he’s taking his passion for retail and advertising to the next level as Vice President of Albertsons Media Collective.
    In this episode of Retail Remix, host Alicia Esposito chats with Harvey about how retail and the advertising landscapes have both evolved and converged, creating new opportunities for brands to create immersive and innovative brand experiences. Listen to learn: 
    The top three trends Harvey believes are driving the evolution of retail media; Why transparency and measurement standardization are so top of mind for leadership teams; How privacy and data compliance will come to the forefront in a cookieless future; and How Albertsons Media Collective is harnessing its rich audience of 35+ million weekly shoppers to drive campaign success. RELATED LINKS
    Connect with Harvey Ma here.Learn more about Albertsons Media Collective.Check out the 2024 Predictions report here!Get details on how Albertsons Media Collective is supporting transparency and standardization in retail media.Read more about emerging tech trends on Retail TouchPoints.
    CI&T's Connected Retail Report
    Get your copy of CI&T's fourth annual Connected Retail report to learn how brands are keeping pace with consumers' evolved needs and expectations.

    • 27 min

Customer Reviews

4.7 out of 5
7 Ratings

7 Ratings

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