How to Get Started with LinkedIn Ads Right LinkedIn Ads Show

Show Resources
Enter the Contest! bit.ly/linkedinadscontest
Download the B2Linked Onboarding Checklist: https://b2linked.com/checklist
New Company Page: https://www.linkedin.com/company/setup/new/
Episode 02 - Targeting Strategies
Episode 10 - Offers that Convert
Episode 17 - Lead Gen Form Ads
Episode 38 - LinkedIn Insight Tag
LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course
Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.
Show Transcript:
Looking to get started with LinkedIn Ads, but just don't know where to start? I got you. This is the LinkedIn Ads Show.
Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox.
Hey there, LinkedIn Ads fanatics. Every new ad channel I dive into feels super daunting to me. There's so much familiar, but there's so many other things that are proprietary to just that platform. And it brings me so much anxiety. So when I started advertising on LinkedIn back in, like 2011, I did about everything wrong. And I wasted a bunch of time and a bunch of money. And I wanted to give you guys the resource that I wish I had. When we bring on a new client, we give them our eight point checklist that contains everything that we need in order to get started advertising. On this episode, I'm going to walk you through that checklist, along with full explanations of the what and why for each of them. In the news, our high performing ads contest is totally in full swing, you guys and gals have some amazing campaigns and results. So please keep the entries coming. This is incredible. Of course, the link to enter with all the rules is down in the show notes, you can just click that link, but it's bit.li/linkedInadscontest. For those of you who don't know, here's the contest. From now until December 11, 2020 at midnight Pacific time, you can go on and submit a screenshot of an ad, campaign, or a campaign group even that has really good performance. We're looking for either really high click through rates, or conversion rates, or a really low cost per click. The winner in each category will receive something amazing. And if you're a LinkedIn advertiser, I know you're going to find this to be fascinating, but I just can't tell you what it is yet. I do promise that it's going to be something that no other advertiser has, you'll be totally unique. And you'll be armed with something that you know your competitors don't have. So go right now, I know you're probably on a run, at the gym, in the car, but go right now. Pull over if you need to and go and start checking out your account and see if you have some ridiculously high click through rates, high conversion rates, or low cost per click. Submit now and I hope to have you your gift by Christmas or New Year's, and I just can't wait to reveal what you'll be winning. For our reviews highlight. Lindsey Danielle says, "AJ is a LinkedIn ads wizard. The most informative and actionable digital ads podcast for those looking to advance their expertise, skill set, and test new strategies on the platform. AJ is down to earth, conversational, and truly cares about helping you improve your LinkedIn Ads. He tells you how it is in a digestible fashion. So you leave with truly actionable insights to optimize your campaigns. Highly recommend I wish I had started listening sooner." Lindsay Danielle, thanks so much for the awesome review and the kind words, I do wish you'd started listening earlier too. But now you've got a whole ton of episodes to binge. You're welcome.
3:03
And to everyone else. You! Yes, you. I want to feature you here. So leave a review for the podcast on any podcast reviewer thing that you find. And I would love to give you a shout out. All right. With that being said, let's hit it.
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Account
Now to start a LinkedIn Ads account. The first thing you're going to need is an account. It sounds pretty obvious here. But you may already have an account out there that you need to get